Comcast, an American global telecommunications conglomerate, is in a transition phase. The transition is probably historic and will become a milestone in the evolution of the corporation. Comcast, being one of the nation’s largest broadcast and cable television companies, has been serving the country for the past 40 years. As we all know very well, Comcast is actually Comcast Corporation with two main businesses namely Comcast cable and NBC universal.
Comcast cable provides various TV and Internet access services to residential and business customers. While NBC Universal deals with news and sports cable networks, the company recently decided to rename its consumer products segment to Xfinity. This transition of the consumer segment from Chrome Cast to Xfinity is phenomenal and notable in the history of Chrome Cast Corporation. According to the company’s blog, the transition is about making the brand a unique identity and highlighting its strengths rather than relying on its parent company’s brand image.
Now, however, the company feels the need for a transition and is preparing to rebrand itself as Xfinity. According to many sources close to the company, this transformation in the company’s brand will become more familiar to the younger segment of society. As a broadcasting corporation, it is very important that the company changes it from generation to generation and must grow and transform accordingly. This could be the main reason for Comcast’s rebranding.
In fact, the company is not changing its brand name, but it is changing its consumer segments, such as television, Internet access and the phone as Xfintiy. According to the company’s blog, it is rebranding its consumer products to showcase its innovative skills and trying to project itself differently in the market. Many see this as a marketing strategy for the company to build its own brand image different from that of its parent company.
As Comcast is a popular brand in the cable television segment and has been identified more by its brand name than by its eye-catching innovation in the area of television and Internet access. To remove such insights from customers and popularize its other services in the consumer segment, the company’s strategic management unit felt the need to rebrand Chrome Cast from its former brand to Xfinity, which wraps all of its consumer products. and symbolizes many innovations in the near future. .