With increased competition, constantly changing algorithms and search engine rules, search engine optimization (SEO) now requires a much greater expertise to handle.
Realizing this fact, many marketing companies like web developers, PR companies, web hosting companies, etc. – all of whom used to carry out their clients’ SEO processes (along with their specialized services) themselves, now agree that SEO is a process best left to specialists in the industry, thus easing the burden off your shoulders. This has led to SEO scalping.
A business that wants to resell SEO services often hires a white label SEO provider to do the entire SEO process for their client on their behalf. While doing this, the white label SEO provider remains anonymous, keeping the reseller’s branding intact.
The following are the key benefits of reselling SEO services from a white label SEO provider.
Better quality of service: White label SEO services are offered by specialized providers, who have a team of trained professionals dedicated solely to SEO. The expertise of these providers helps develop methods and steps that strengthen the online presence of their client’s business. They monitor and track industry trends, competitor strategies, check for targeted keywords, everything it takes to improve your client’s website organic search result listings.
Addresses your client’s requirements: White label SEO providers are SEO specialists and understand the nature of their client’s business and implement appropriate SEO techniques that build the online reputation of their client’s business. They also understand that the reputation of their business is also at stake, should something go wrong on their part.
Offer complete SEO services: White label SEO providers offer a one-stop solution for all of their clients’ SEO needs. They offer both on and off page optimization techniques to improve search engine results.
On-page optimization techniques include: title and meta tag development, keyword-rich content on the home page, URL mapping, website design, image optimization, etc. On-page optimization is directly related to the usability of a website, which greatly affects the inclusion of the web page in search engine rankings.
Off-page optimization techniques include: link building, copywriting, online reputation management, content marketing, searching for business-relevant key phrases, directory listings, review submissions, etc. Off-page optimization techniques indirectly promote the client’s website. They contribute more to a website’s ranking in search engines.
These tactics help improve online visibility and generate higher profits for your client’s business.
Offer more services: White label SEO providers offer many other internet marketing services that can complement SEO strategies and deliver more desirable than expected results for your client. Thus, you can relieve yourself of the burden of developing a comprehensive and functional digital marketing strategy for your client. They also have staff ready to do all these additional services like pay per click (PPC), display ads, email marketing, etc. These, when combined with SEO, give a higher ROI.
Handle technical work: SEO is an ongoing process. In order for your client’s website to continuously appear on the first pages, the SEO team has to continuously track and monitor the website’s performance on the SERP. This requires much higher level skills like acquiring more links, creating content with specific keywords at particular frequencies, continually creating good quality content, etc. All these activities that may be extra burden for you can be handled by the white label SEO provider easily and efficiently.
You can focus on other essential aspects: Since the vendor takes care of all the technical marketing details, you can focus more on customer service activities than project maintenance. You can spend your quality time addressing various other aspects of your client’s business such as tracking number of sales, providing customer support, efficient and regular reporting of regular progress, following up on various other services, preparing invoices, etc. . all of which can enhance your client’s experience of working with you.
Remain anonymous: A white label SEO provider acts as a confidential partner for you. You remain anonymous while offering good quality SEO services to your client, which helps you maintain your credibility. In the end, your client is satisfied and so are you.
Save costs: As SEO gets more complicated, you need to hire more talented people or train your existing resources to offer better services. By outsourcing your SEO needs to a white label SEO, you can eliminate these training and start-up costs to build a technically proficient team. This also reduces labor and other overhead costs incurred by deploying additional human and technical resources.
If you are a business that used to do SEO strategies for its clients, but cannot cope with the load and changing search engine algorithms, the services of a private label SEO provider will be a good option. With SEO being the key area of focus for white label SEO providers, they continually monitor SEO strategies, employ advanced offline and online techniques that can generate higher profitability for their client’s business.