Your insurance agency likely has a lot of value to offer, and you probably want to share at least some of it with potential clients and clients. If so, your agency should consider creating an attractive library of insurance agency website resources. Website resource libraries provide a tremendous opportunity for businesses by providing a cost-effective platform for sharing information that can attract prospects and improve customer retention.
What is a website resource library?
Think of an insurance agency website resource library as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials, and other important information. The objective of this insurance content center is to improve the exchange of information with employees, clients and prospects.
Types of content used
There are hundreds of types of content that can be offered on an insurance agency website resource library, ranging from best practice recommendations to marketing material. Let’s review some of the more traditional types of content that an insurance agency might offer in their library. These include, but are not limited to:
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Best Practices (risk, damage prevention, health compliance, etc.)
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blog posts
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case studies
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Claim forms
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educational articles
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Frequent questions
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Important Website Links
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infographics
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insurance forms
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News
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Product Brochures
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Regulatory updates
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Social media profiles (and groups)
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Recorded videos and webinars
These are just a few types of content that can be shared with employees, customers, and prospects. A website resource library allows insurance agencies and brokers to decide what content they want to share and helps them organize how they want to share this content.
Improve your content organization
Resource Libraries help agencies better organize all of their content. In a way, it acts as a forced function. By creating a central repository, it’s faster and easier for employees to locate and add content, since they know where to go to find the content, while making it easy to add or publish. Instead of digging through server folders or visiting multiple pages on your website (assuming the content they need has been published), employees can find everything quickly, in one easy-to-search digital place. For customer-specific content, or content that contains some of your “secret sauce,” you can either require a password for those specific files, or split your library between lead (for general content) and customer-accessible content.
Benefits of a Resource Library
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It allows the agency to show its expertise.
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It can be used to extend your brand.
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Easier to find, search and access information
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Help Producers access and share their marketing materials.
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Improved website stickiness
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It can help you grow your opt-in email list.
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Makes it easy to share information on social media
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Motivate agency employees to produce more quality content.
If your agency hasn’t yet created an Insurance Website Resource Library, consider adding this initiative to next year’s marketing plan. Agencies that lack the internal resources to create this library may want to consider outsourcing this initiative to a competent insurance agency marketing firm.