Ever since Google started, backlinks have been important. Their entire algorithm focuses on which sites are convinced enough about the value of their website to include a link to it. It’s more complicated than that simple sentence because there are many factors involved in the calculation, but simply put, your “score” for backlinks is made up of how many links there are pointing to your site and how valuable (important) each one is. one of those links. are.
Of course, nothing to do with computers is simple. This is why there is always debate about the type of backlinks that are better.
Natural links are the best.
Natural links are those where someone else has put a link to your website of their own volition.
This happens a lot with links pointing to sites like Wikipedia, as people use it as a point of reference.
It occurs much less frequently on your site, unless it is of similar importance.
Google’s algorithm is pretty good at determining which links are created naturally. It tracks when links are created, where they are located on pages, and a host of other factors.
While he’s not Sherlock Holmes, he’s certainly pretty good at deducing this.
By definition, you cannot create natural backlinks yourself.
But you can do everything you can to encourage them to happen.
You can do this by creating the kind of content on your site that people want to link to: top 10 lists, helpful answers to questions people regularly ask, that sort of thing.
So if your site has little valuable content, it’s worth adding it gradually.
A mix of other links is also good
Ultimately, Google resigns itself to the fact that not all backlinks on the web are entirely natural.
They are real enough to realize this, even if their algorithm’s initial knee-jerk reaction is to try to minimize less-than-natural links as much as possible.
The “trick” (and it’s not really a trick, it’s just verbal shorthand for what you’re doing) is to keep things as natural as possible.
That means you shouldn’t rely on just one source of backlinks for your site.
Whether that source is articles like this, comments on other people’s blogs, videos on YouTube, helpful posts on forums related to your niche, guest blog posts, links from relevant directories, images on Pinterest, Tweets on Twitter, posts on Facebook and LinkedIn or elsewhere.
That last paragraph should have given you a pretty strong clue as to what to do and the variety of places you can get legitimate backlinks pointing to your site.
Variety really is the spice of life when it comes to backlinks.
If you trust just one or two sources, you can be sure that Google’s algorithm will recognize you and know that overall your site isn’t too important.
The wider the variety of places linking to your site, the better. It implies that you have a broader influence and that, in turn, helps you move up the rankings of search results.