tracy biller is a well-known MLM training expert. In 1995, he successfully built the first large organizations of his own by targeting other network marketers using what is called a genealogy list. A lead genealogy is a database of distributors who are currently in a network marketing business or who have left the industry because their company went out of business.
For many years, only the highest income earners had access to these reports and they kept this strategy secret. While the heavy hitters were teaching the average network marketer to make a list of a hundred names, talk to family friends and potential opportunity seekers (not quality leads), these same heavy hitters were sponsoring other network marketers using a genealogy list.
Tracy Biller has done something that no other well-known hitter, top earner or coach in the industry has ever done. That’s exposing the truth when it comes to recruiting. In her current training course, Tracy Biller reveals that to put the odds of success in her favor, the average network marketer must know who her target market is. She then mentions that her main potential clients are other network marketers.
Here are the reasons Tracy Biller gives:
1. Network marketers already believe in the business model. You don’t have to explain the concept.
2. Network marketers are already highly qualified prospects.
3. Most network marketers make little or no money from their current programs.
4. Most network marketers will look to another company if they think it will offer them a better opportunity than they currently have.
The fact is that the heavy hitters, gurus and top earners made a lot of money because they recruited from within the industry. Neither family and friends nor this ridiculous strategy called “The Three Foot Rule”. They turned to network marketers. It is a proven method that is a must if you want to have any level of success.
Recruiting other network marketers obviously makes sense because that’s your target market. However, buying MLM genealogy leads and cold calling that Tracy Biller recommends, is a tactic to be concerned about. Here’s why, these people never ask to be solicited. In other words, they haven’t asked you for any information. You may have problems with the Do Not Call Registry if that person is on the DNC list. MLM genealogy lists are often out of date. Therefore, they have inaccurate information. Not only that, those reports are often sold over and over again. Which means the list isn’t really yours. Many other networkers have the same list and are reaching out to these potential customers just like you.
So how do you sponsor network marketers in today’s environment? Well, there are several ways. However, the best way is the Internet! With the rise of the Internet, you have a fantastic opportunity to attract network marketers and other highly qualified prospects to your core program. With solid internet strategies and web 2.0 technology, the door is wide open for anyone willing to learn a new model of network marketing. Why bother pitching your opportunity to Uncle Frank or cold calling with outdated scripts and inaccurate genealogy reports? Learn the new model of network marketing to attract an endless stream of high quality distributors and other prospects to be your business.