If you’ve spent any time online looking for legitimate ways to work from home and make money online, you’ve probably been exposed to hundreds of different business models. Some of these business models are legitimate and some are not.
Due to social networks, search engines and online advertising, a new problem has developed. I like to call it the “Shiny Object Syndrome.” This syndrome has left some people depressed, others financially broke, and has even driven others out of our industry altogether.
What is Shiny Object Syndrome?
It is the promise that there is an easier, faster and cheaper way to make money online. It’s a marketing promise made by you. Just sit back, do nothing, and collect a paycheck. It is the promise of “push button” earnings. It is the promise of easy money.
The truth
I found that no legitimate online or offline business is quick, free, or easy. Businesses cost money and take time to start, grow and stabilize. Unfortunately, most people don’t want to hear this.
Many people who are looking to make money online find themselves in a difficult financial situation and are looking for that magic pill to solve their money problems today.
These “instant riches” ads work well because they appeal to people’s greed. Many people want something for nothing. What these people don’t realize is that these “easy riches” don’t exist.
my advice to you
#1 Find a need in the market
All successful companies offer products and services that people want or need. There must be a legitimate demand in the market for what you are promoting, be it a product or a service. The demand may already exist, or you can create new demand by developing a new product or service that is unique.
#2 Offer a solution
Entrepreneurs provide solutions to the problems of their customers. We are solution providers. Our job is to identify a need and then offer a simple solution. The solution must add value and solve your client’s problem. If you can do that, you will make sales.
#3 Dedicate time and work
All businesses cost money to start, nurture, and grow. More importantly, all businesses take time to grow. It takes time to learn the skills, learn from your mistakes, and figure out how to do everything you need to do. Once you start a new business, make a minimum commitment of two years and do nothing else during that time. Focus is key.
#4 Avoid Shiny Objects
Put on your blinders. Avoid shiny objects at all costs. Focus on what you are doing. If you go down the path of chasing shiny objects, you’ll lose momentum, you’ll lose credibility, and you’ll keep starting and stopping.
10 Legitimate Business Models
Some legitimate online business models, if done right, include:
- marketing online
- affiliate marketing
- blog
- Selling items on eBay or Craigslist
- video edition
- Work as a freelancer
- Social media administrator
- marketing information
- Sell your own product or service
- Editor
Of course, not all of these business models will be right for everyone. You have to choose something that aligns with your strengths, personality, skills, budget, and available time.
The bottom line
The bottom line is that shiny object syndrome is alive and well, all over the internet. Your job is to find a legitimate way to make money online, get started, make a minimum two-year commitment, and never look back. Do that and there’s a good chance you’ll succeed.