Do you have a website but don’t know what to do with it? Have you ever heard of SEO? If you haven’t, you should look into it! SEO (search engine optimization) is the number ONE factor that businesses should focus on for their website.
What is SEO?
SEO is how you rank on Google or how well your website is doing online. This is very important to people with websites, whether you know it or not. Most people don’t budget enough money in their marketing plan for their websites, and it hurts them! Your ranking on Google is the way people find you. Investing money in your business website will help you in the long run.
Where do I begin?
If you have a WordPress website, SEO is very easy to implement for your website! There is a plugin that you can download called Yoast SEO. Yoast is a super simple tool that can help businesses rank for keywords! Once you download Yoast, go to all the backend pages of your website and choose a keyword for that page.
Keywords
Keywords can make or break your page. With Google Analytics, you can find the keywords that will help your page rank well on Google. Spend some time researching your keywords and choose wisely. When using Google Analytics, you will find a couple of different numbers. Do not stress! The main thing to focus on is your keyword competition. When you choose a keyword, Google Analytics will tell you how high the competition is for those keywords. Be careful. If you are not a large corporation and you choose a keyword with high competition, chances are it will not rank. Type in your keyword and search for a similar keyword that has a “low” competition level.
Another point, don’t use your keyword on more than one page. If you choose a keyword for a page, be sure to search for a similar, but not exact, keyword. Choosing the same keyword for more than one page can cause your pages to fight for the top spot. Your pages will work against each other to rank, which will likely cause them not to rank at all.
If you need to use the same keyword, make a page a “final” article page. This will separate the most important page from the page that has the same keyword. But only use this if you NEED it.
SEO ranking and SEM Rush
Once you have your keywords, you need to track their performance. My favorite website for this is SEM Rush.
SEM Rush will help you track how your pages rank on Google. Try to do a report before you start searching for keywords, so you can compare how you started and how you are doing after all your hard work. The best thing to do is run a report once a week. This will help you track the performance of your keywords. SEM Rush will run other reports for you as well. It can tell you if you have broken backlinks or if you need to create some alt texts for your images. All of these factors can help with your SEO positioning.
Wrap it up
Make sure to run all the necessary reports and study SEO. SEO is a huge factor in marketing and it can make a huge difference to your website. Investing in SEO can help drive a lot of new and old traffic to your page! Read articles and study why this is going to change your business!