The history of Sekonda watches began in Moscow in 1930 with the founding of the First State Watch Factory, the Soviet watch manufacturer. Created under Stalin’s orders, the First State Watch Factory was the first Soviet attempt to manufacture watch movements and watches. During World War II the factory was briefly evacuated, but upon its return to Moscow it was renamed the First Moscow Watch Factory. During the Soviet era, this factory made many watches, in particular Poljot watches. These watches were used by the Soviet Armed Forces and as a result needed to be of very high quality. The factory also made the standard air force ‘Navigator’ watch worn by Yuri Gagarin on his historic first manned space flight.
Petrodvorets watch factory is the oldest factory in Russia. The factory, located in Saint Petersburg, was founded by Peter the Great in 1721 and since 1962 has been manufacturing Raketa watches.
In 1966, Sekonda was founded in the United Kingdom. Sekonda imported Poljot and Raketa watches from the USSR and renamed them Sekonda. These high-quality, reliable watches were relatively cheap and very successful. Due to the introduction of quartz movements, Sekonda moved production to Hong Kong and began making more modern watches using this new technology. Excellent marketing skills and a range of excellent watches led Sekonda to sell more watches than any other brand in the UK in 1988. This position has been maintained ever since due to an ever-expanding and innovative range of watches.
In 1998, the watch market began to expand with various fashion watch brands designing and manufacturing their own fashion watches. Rather than increasing overall watch sales, this spread the market share more across all watch brands and it became clear that Sekonda watches would need to diversify to maintain its leading position in the market.
In 2004, Sekonda watches added the elegant and contemporary line of Seksy watches for women to its range. The Seksy watch range was to be aimed at the 25-35 age group and would be based on the well-known and successful Sekonda watch brand. This brand recognition would instill customer confidence in this new range of Seksy watches for women. The initial range of Seksy watches consisted of eleven watch models and with some excellent marketing campaigns and some very clever and innovative watch designs, several of these Seksy women’s watches quickly became best sellers. The success of the Seksy watch brand led Sekonda to expand the Seksy watch line to around thirty models in one year.
One year after the launch of Seksy women’s watches, Sekonda introduced the Sekonda One watch range. Sekonda One watches are fashion watches geared towards men and, like Seksy women’s watches, adhere to the winning philosophy of Sekonda to offer watches of excellent quality at a low price. Since then, both lines have been highly publicized.
A very popular line of Seksy watches is the Seksy Hidden Hearts women’s watch, a polished chrome-plated wristwatch consisting of interlocking heart shapes that form the bracelet and case, a mother-of-pearl dial, and Swarovski crystals set in the case. and a dial with a high-quality Japanese design. quartz movement Another popular Seksy watch is the Seksy Eclipse women’s watch, a chrome-plated quartz watch set with Swarovski stones with an ‘eclipse’ design incorporated into the case and each link of the watch. Other Seksy women’s watches include the Seksy Curve women’s watch and the Seksy Electra women’s watch, both chrome plated, with contemporary designs set with stones and beautifully shaped.
Sekonda’s main line of watches consists of numerous gold and chrome plated dress watches for men and women in almost every style imaginable. Many watch lines use popular expandable bracelets for convenience and standard bracelet watches and leather strap watches are also available in abundance, all with the same high quality and workmanship standards that have led to a return rate of less than 1%.
Due to their excellent value for money, Sekonda watches have been the UK’s best-selling watch brand for the past two decades. The Sekonda range includes numerous elegant men’s and women’s dress watches in gold-plated, stainless steel and bi-color designs, as well as contemporary or classic stone-mounted watches. Sekonda also makes SEKSY watches, an exceptionally popular and trendy fashion brand that is also available on our site. All of our Sekonda watches feature a high-quality movement and come with a 2-year Sekonda warranty.