To find the best digital marketing agency, we must first understand “what is digital marketing”, “will digital marketing benefit your business?” And answer the question “how can I get more leads for my business?” – which should be the goal of any marketing.
What is a digital marketing agency?
The dictionary definition of digital marketing is the marketing of products or services that use digital technologies, primarily on the Internet, but also include mobile phones, display advertising, and any other digital medium. So simple to sum up in one sentence, yet it can be a complicated process to get it right and make sure all your digital marketing works together, not as isolated activities. This is where the expertise and experience of the best digital marketing agencies can be enormously beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, they are less and less effective for companies. Whereas a few years ago people went to a computer to search for a product or service, today people are connected to the Internet all day, every day and “live online.” Searching for information, a product or service is as quick and simple as searching a laptop or computer at work or picking up your mobile phone or tablet. Digital marketing focuses on displaying your information, products, and services to people when they search online. The best digital agencies understand the process of buying their products and services and make sure that your information is highlighted to the potential client at the right time. In the world of digital marketing, the various stages of the buying process, that is, research, consideration and buying, are called “micro-moments” and the best digital marketing agency will present the relevant information, service or product in the objective moment of the purchase process. .
While some digital marketing agencies will also create and manage traditional advertising or commercial marketing, such as newspaper advertising, specialized digital marketing agencies will concentrate on online marketing rather than the “marketing companies” that normally concentrate in television, radio and print media marketing.
Regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way to get leads into your business and increase revenue. The best digital marketing agencies will manage all digital advertising based on return on investment (ROI), ensuring that the leads generated are cost-effective that makes business sense and increases profit levels. Digital marketing will benefit your business and answer the question “how can I get more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be divided into a number of important features and services:
SEO services
Search engine optimization, more commonly abbreviated as “SEO,” is the process of getting your website found on search engines like Google when people perform a search relevant to your business, services, or products.
Regardless of whether your website is for e-commerce or retail services, it will generate leads and sales for your business if the search terms people use (often referred to as “keywords”) are found to search for them on Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a web page or website and know where to put that information so that search engines can find it. A good SEO company will have a proven track record of ranking high in search results.
SEO works best when proven methods of ranking are applied in conjunction with the latest traffic-generating trends. An example of this is the “near me” phenomenon, which has seen a growth of 150% in the last 12 months, where mobile phone users add “near me” to their search query, that is, “Company SEO near me “. These customers are looking to buy and buy from a local provider of services or products.
Although SEO can be a standalone service, it is most effective when combined with PPC, social media, and reputation marketing. SEO is also the cornerstone of effective reputation management, social media and PPC campaigns.
Pay per click
Pay per click (PPC) often referred to as “Google advertising” or “online advertising” is where you place your ads at the top of search results for specific search terms. These search terms can be the words that people use when they are in the “research” phase of making a purchase or when targeting “purchase keywords” when potential customers are looking to buy.
Although your ad, depending on your budget, can be displayed every time a search is performed, you only pay when an internet user clicks on your ad and is taken to your website or calls you directly from the search results page. , which means that you only pay when you get a click from a potential customer, hence the name of this form of pay-per-click marketing (often abbreviated as PPC).
The amount you pay for each click is determined by a few factors. The “cost per click” (abbreviated as CPC) is determined by the quality and relevance of the ad to the search term being used and the relevance of the page on your website that the potential customer reaches. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and the less you pay per lead in your business.
In the UK, Google has the vast majority of search traffic and most of your budget should be placed there, however you don’t want to miss out on the smaller, but still considerable potential for search engine customers like the Microsoft’s Bing platform, and a small portion of the budget should be allocated to other search engines. Furthermore, the best PPC management companies will also discuss the distribution of your PPC budget in a series of campaigns targeting different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people use broad search terms to find information, a small part of the budget when people search for the name of your company, that of your competitors or leaders From the market. Most of the budget when potential customers use search terms directly related to making a purchase and lastly a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and increase conversions from previously advertised customers as well.
The best PPC agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record of delivering high-quality campaigns, generating good competitive / low CPCs, and delivering high and positive ROIs. The best PPC agency will have a robust PPC management process in place to react quickly and capitalize on changes in your competitors’ PPC campaigns.
Unlike SEO, which can take some time to be fully effective, pay-per-click is instant in the fact that as soon as your campaigns are active, they can generate leads for your business.
PPC is very effective when done in unison with SEO. A well-optimized website will improve the quality score of your Google ad campaigns, resulting in a reduced “cost per click”, which means you will get more leads for your budget.
Social media marketing
Social media platforms like Facebook and Twitter are now legitimate places for a business to attract potential customers. Facebook has over 38 MILLION active and regular users in the UK and the number is projected to grow to over 42 MILLION by 2020. Regardless of whether your business sells to consumers or other businesses, your potential customers are on Facebook and what use frequently.
Facebook is great for raising awareness during the “research” stage of customers, reminding them of your services or products during the “considering” stage, and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good way to generate leads and sales and deliver a great return on investment.
A good digital marketing agency will have a proven track record of delivering highly effective Facebook ad campaigns. The best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of their social media marketing.
Again, social media marketing and specifically Facebook marketing can be carried out as a standalone activity, however it works much better when combined with SEO and / or PPC. When a potential customer visits your website, their computer is marked as visited. This allows you to target the user of that computer, who has shown interest in your products or services.
Reputation management
When considering making a purchase, a potential customer will search the Internet for comments and reviews from previous customers. Your online marketing and sales can live or die based on reviews of your business, services, or products. Ensuring that positive reviews are easy to find and that negative reviews are managed well can be a huge benefit to your conversion rate.
Digital marketing companies call this “reputation management” or “online reputation management”; however, they are actually building systems to generate customer feedback and feedback, which creates positive customer satisfaction and is easy for potential customers to find.
Many companies are concerned with allowing the public the ability to openly provide feedback. You can’t please everyone all of the time, and companies worry that a bad review will have a negative impact on their business. First of all, if someone is determined to leave a bad review for their business, they will find a platform to do so and there are thousands of platforms to choose from. Better to have control over where customers are encouraged to leave a review. Second, a bad or bad review, if managed well, can be positive for your business. Engaging in a bad review highlights that you care about the feedback and therefore care about your customers. A well-managed bad review can be as good for your business as ten good reviews.
A good digital marketing company will use one of the few recognized review platforms and provide the tools and means that will allow you to capture, manage, and respond to customer feedback.