Service Concept
The current work deals with the marketing offer of the electronic commerce service. It highlights the essential steps of marketing a new company that offers website construction, design, programming, development and promotion services. The service must be provided exclusively online through the company’s site. Online business operations include ordering, agreeing on requirements, drawing up designs, and providing ongoing customer support.
The service implementation process should include the following stages:
– Definition of site objectives. This may include a physical meeting or a discussion of the product in question over the Internet.
– Development of the structure of the website. This stage aims to show the technical aspects of the site. It must include the definition of the necessary technology, the type and the specifications of the navigation of the site.
– Design and construction of the website. Development of layout and graphics of the site. This may include elaborating the company’s genuine creative approach in developing the graphic aspect of the order or meeting the requirements presented by the client regarding the general appearance of the project.
– Programming and construction of the website. This stage depends on the details of each specific project and the defined requirements raised regarding the quality and level of the site. Likewise, this process varies according to the type of client and destination of the contemplated site. All features of the site are subject to examination and testing by both the specialist of the company and the client.
– Technical release of the site. After the technical aspects of the project are finished, the client should be given a free consultation along with further marketing and site promotion services, techniques and practical advice.
– Continuous maintenance of the site. This is the stage where the job of creating the client site is finished. But the company guarantees to keep all its sites up to date in terms of graphics, technology, navigation and usability. After the launch of the site, the company continues to work with the client to establish a schedule for regular review and maintenance of the website to meet customer requests, accommodate user feedback, incorporate new system updates and new technologies. .
It is a fact that the idea of Internet commerce of this type is not new, and for a new company to enter the market and make a profit from its business, it is necessary to invent some novel elements in the offered service. The innovative elements contained in this project compared to the wide variety of competitors operating in the IT e-commerce market are based on the combination of cost leadership and generic differentiation strategies (according to M. Porter, [1]). Therefore, the project is launched in a B2C format, although there may be customer differentiation and therefore differentiation of the level and variety of services offered to each individual customer, and the project is a case of small business for profit .
This new business is meant to compete with both the big site development service providers and small business representatives dealing with this problem.
Another unique feature of the project is the wide variety of services included in a commercial offer. This includes: web design, redesign of existing site, ability to work with many programming languages, site administration, search engine placement, animation, free hosting offer, email registration, webmail and POP3 access, ftp access , tools for web statistics , domain name registration, other services such as lifetime website consulting, flash animation creation, logo and graphic design creation, e-commerce and shopping carts, site management, administration and maintenance , banner ads, marketing, engine ranking improvement and promotions, search engine optimization, software testing and even online training.
Industry overview
The e-commerce industry is one of the fastest and most dynamic developing industries in the world. Today it is quite difficult to pinpoint the impact of the Internet on commerce in exact numbers, but according to estimates in the year 2000 there were around 260 million Internet users worldwide and by mid-2003 their number grew further. doubled and reached 580 million. By 2005, it is estimated that their number will reach more than 770 million.
These figures show that the Internet has become a very important and significant business medium through which buyers and sellers not only conduct previously live transactions, but also conduct specific buying and selling business operations online. Just three years ago, in the first three quarters of 2002, according to Commerce Department figures [3], e-commerce transactions amounted to more than 20 billion dollars. It should be noted that those numbers are significantly lower than the number of actual actual transactions.
Today, electronic commerce is booming. The size of the e-commerce market has reached immense volumes. Furthermore, this growth tends to accelerate. Whereas in 2002 the total volume of US e-commerce retail sales was pegged at $44 billion, a year later it rose to 56 billion. Then, in 2003, online sales accounted for just 1.6 of total sales, providing the basis for suggesting that there is great potential for growth. Online sales are forecast to rise 2.9% by the year 2007. Thus, the power of the Internet economy has become a more integral part of the entire US economy than ever before. Research by Cisco Systems (available at [2]) shows that the Web is transforming the way people work and that revenue from Internet transactions is growing annually by more than 50 percent.
Jupiter Research [4] reports that US B2B Internet commerce rates have increased markedly in the past 5 years, rising from $336 billion in 2000 to $6.3 trillion in 2005. Jupiter lists five industries that account for more than half of all Internet trades. buy and sell online. These are: aerospace and defense, chemicals, electronics, motor vehicles and their parts, and computer and communications equipment and software. Among these industries, computer and communications equipment and software lead the way, with an estimated number of online sales in 2005 reaching $1 trillion.
That is very important for the current study, since the project in question will be launched in the computer and communications industry. Therefore, from the mentioned trends in the e-commerce industry, it can be assumed that running one’s own business related to online service and e-commerce, despite powerful competition, has every chance to develop. and succeed from this sector of the market. It is subject to improvement, development and transformation.
Since the number of Internet users is growing and the number of companies willing to be represented on the Web is increasing along with the number of companies starting online businesses, there is a very high and increasing demand in the provision of services programming, design, site development and marketing. services. Therefore, a new company in the industry theoretically has strong opportunities to enter the market, however saturated it may be, and develop successfully. Based on the above, the outline of the relevant business target market is clearly seen.
Target market
The target market of the project is very broad. It ranges from individuals with minimal requirements in terms of site functionality, appearance and programming possibilities, to large companies with more robust and expensive orders. Since there are very different types of clients with different interests and needs, each requiring a different focus and level of professional performance, they need to be segmented into different groups. By segmenting customers, the company increases its chances of success.
Clients were divided according to the level of complexity of the desired product. Under such criteria, three levels can be distinguished: those that require a basic development of the site; intermediate level, and sophisticated. The basic level implies a comparatively low cost of services and is fine for individual clients, non-professional companies that specialize, for example, in the online sale of a small range of products. True to its name, this solution provides for limited functionality, simple design, and fast order implementation.
The second group of customers includes those with intermediate level orders. Such sites must include…
The full version of the International Ecommerce Marketing Plan is available here [http://www.personal-writer.com/ecommerce-marketing-plan]