Google’s Panda update created a windstorm. It smells like vendors struggling for answers. It’s no secret. Read any article writing guide and chances are it will stress SEO techniques and tactics.
Until now, SEO has been the dominant driving force behind search engine results. That is changing. Let me introduce you to User Content Optimization (UCO). UCO is the new kid on the block, formerly known as quality content.
Why does someone consult a search engine? Common sense would tell you that the search engine was looking for information, quality content. All he wants is an answer to a question. You may be looking for something to buy or maybe some entertainment. Anyway, he is looking for information.
tangled buzzwords
However, how many times have you done a query and found an organic list of sites wanting to shamelessly sell you something? If you have had my experience, then you have seen those billboard web pages many times. Billboard web pages have lots of color, lots of advertising, but no substance or quality content. They’re a suspiciously tangled web of buzzwords meant to attract mechanical spiders in the hope of catching an unsuspecting human with his alluring brilliance.
It’s no secret that there are two opposing factions in the world of article marketing, those who promote SEO internet marketing and those who promote quality content. Does it have to be one or the other?
Article writing guides tend to emphasize SEO techniques and methods over UCO. Common sense should tell you that both play an important role in article marketing. You may prefer one over the other, but using both informational quality content optimization and search engine optimization can outperform your competitors.
Football and Article Marketing
It seems to me that if you decide to play football seriously, you must know the rules of the game and if you aspire to professionalism, then you must not only play by the rules, you must also play on a regulation soccer field. There is also a wide range of unwritten rules called sportsmanship that you abide by.
Professional football, for example, is an extremely physical and highly competitive sport. But the unwritten law of sportsmanship denies a player the use of illegal drugs or the brazen use of physical violence to gain a competitive advantage, in other words, unsportsmanlike conduct is not condoned. It’s not always explicitly written in the rulebooks, but you know it when you see it.
The article marketing game is no different.
In one fell swoop, with a block of leaked code, Google brought the industry to its knees. The website crashed. The giants in the race for page rankings collapsed. Why, because many players were unsportsmanlike. They weren’t playing by the unwritten rules.
Article marketing is self explanatory. Elements convey information. Informal items. In its broadest sense, transmitted information is knowledge in various forms, such as solutions, general facts, news, comparisons, or opinions. Posts convey content optimization.
The other half of that label, marketing, promotes products or ideas with the intent of selling those products or ideas. In other words, the information is used to sell products or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, backlinking, and many other tactics.
The operative word in article marketing is not the marketing, but the article. The article defines the main type of marketing to be carried out. It is not difficult to understand.
In keeping with the soccer analogy, think of soccer as the product. The idea is to get the product up the page rankings field to the coveted finish line of position one on page one and ultimately make a sale.
Some players decided that the marketing ingredient of the item marketing game precluded the use of carefully crafted information plays to get to the goal line.
Imagine a soccer team that disregards the written and unwritten rules and decides that they just have to pick up the ball and brute force without paraphrasing, cross the goal line and expect a reward. Luckily, that doesn’t happen in football.
User Content Optimization
User Content Optimization (UCO) internet marketing will soon become the new buzzword, along with SEO internet marketing. In fact, you may even receive the same billing. Why?
Because UCO is so much easier to learn, there are no special HTML codes to learn, no schemes to beat search engines, and no unscrupulous tactics to compete against. It only requires the author to provide informative and relevant articles to their readers. No additional bells and whistles or secret formulas required.
It’s not that SEO internet marketing falls by the wayside. SEO will always be an integral part of the article marketer’s methods. With the UCO tactic, you write quality content, quality information. Semantic relations flow naturally and the web searcher gets your information and the search engines reward your efforts with the first position in the ranking.
Any article writing guide for internet marketing should emphasize SEO and UCO alike.
It may seem like I’m promoting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic search algorithms, the emphasis on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?