SEO Tools Everyone Should Use

In the game of search engine optimization, there are winners and losers. The difference between them is their classification. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet again.

Some entrepreneurs choose to consult a digital marketing company for their SEO strategies. However, if you are preparing to see how well your site is doing in the search engines, you can familiarize yourself with the best tools for SEO.

Of course, some tools are paid and others are free. However, these tools are the best of the best and up to date, so they are probably worth investing in.

search metrics

Searchmetrics provides analytics for SEO, backlinks, and social media. They have a set of data collected per website, giving you insights and trends on backlinks, SEO visibility, and the like.

They also provide a weekly keyword ranking, which is good for gauging which keywords your website should rank for. Searchmetrics provides information on general search trends.

Google Webmaster Tools

Google Webmaster Tools is a free set of tools that helps you understand what’s going on on your website. It also explains the essentials of Google search and helps you understand how Google views your site.

One of its features allows you to browse an article the way Google perceives it. This allows you to up your SEO game, especially if your campaign is performing poorly. The data you collect from this feature can help you adjust the web page for better results.


SEMrush is a free keyword research tool. The website offers many toolkits, including an SEO toolkit. One of its main features allows you to connect different web pages to see how they rank for which keywords, how that page ranks for a certain keyword, the monthly search volume for particular keywords, and the like.

In addition, SEMrush also allows you to research the right keywords, compare your page performance to your competitors, analyze backlinks from other websites to yours, and take advantage of similar on-page SEO opportunities.

UpCity SEO Report Card

This tool allows you to analyze how your website ranks against your opponents. Like a real report card, the SEO Report Card gives you an assessment of your rankings, link building, on-site analytics (how well you matched your keywords throughout your site), website accessibility (how long your site’s load rate and ease of accessibility to crawlers), trust metrics, and current indexing (the number of pages on your site that have been indexed).

This tool is free and all you have to provide is contact information like your name, email address, phone number, and website.


Seobility shows you how well or poorly your website’s SEO optimization is performing. They have various features like SEO Check (check your website and give you tips for better SEO), Keyword Check (show how your page is optimized for your keywords), SEO Compare (compare your page and another for the same keyword), and rank check (checking the rank of your page for any keyword).

Seobility has an automated website crawl that checks your website while following all backlinks, monitoring your emails and detecting errors in your website content and structure.

Managing your SEO campaign is much easier with the help of some of the best SEO tools on the internet. Paying for some tools is better than blindly diving into optimization practices that don’t work and not understanding how your business can make a profit. You can always consult a digital marketing company to help you with this, along with your campaign.

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