There are many ways to use the Internet for music marketing and promoting your music. Today I want to go over a couple of different ways MySpace and Facebook do this. The first thing I would like to talk about is “keywords”.
These are words that people type into search engines. The reason so much internet marketing fails is because people don’t know how to select the keywords that will align buyers with a product. Keywords, like your band’s name, can be one of many phrases you’ll use to get people to find you and your music without you existing.
You have to search for certain terms like “Hip Hop Music in Houston”, this is what they call a long tail keyword, it’s very specific to what you’re searching for and around that term is how people will find you. Now of course this is just an example of how this is done. You’ll have to do your own research to find what applies to you.
But using our example for this form of music marketing promotion, and you were a hip hop artist from Houston, this term is what they would be looking for online. This would be one of the keywords that you would use to build your online campaign. Another way to drive traffic to your site to sell music is article marketing and blogging.
People see blogs and articles as a trusted source of information coming first hand from the blog owner or article writer. It’s a great way to get backlinks to your site from other writers and a great way to share information and increase your page ranks. “Artist Data” is a free service that solves the update challenge by automatically updating artist websites, social media sites, Twitter, local press, concert databases, official news sources, and even tour books. . Other music marketing promotion tactics include “Internet Radio” there’s AOL, Imeem, Last FM, Pandora and Yahoo to name a few, plus if you go to Soundexchange they “collect royalties from internet radio stations, cable and satellite and then pay them”. royalties to the performing artist.
Other ways could be to make worldwide press releases about your group via “PR Web” only when you are absolutely ready for it. First you need to have an easy to use website where people can go and buy your music with no hassle to get the music.
I would like to repeat this, don’t do this until you are ready, this will bring incredible amounts of traffic that you are not prepared for and you will lose valuable sales. I’ve seen this done myself! I set up an artist with this who wasn’t ready and lost over 50,000 sales with no bullshit! Therefore, be prepared when using these techniques.
She was a unique case as she was already a Bollywood star, you will not be able to afford such a mistake so please be prepared. “Fan Bridge” and “Reverb Nation” can help artists communicate directly with fans and drive traffic to their sites and live shows. GarageBand.com is another great place to send traffic and set up a music website. They are extremely professional and also allow you to enter contests that can take your career through the roof. I had a group tour from this site, 10 cities in 10 days, it was a great start for them at the time. Anyway, these are just a few places where you can get started with your music marketing promotion campaign, good luck and never give up.