To quote Benjamin Franklin… “An investment in knowledge pays the best interest.”
The area of professional website search engine optimization is no different.
SEO is not just a technical approach to get your website on the first page of Google for a particular keyword or keyword phrase.
If your business approaches it from that angle, you may never see the importance of internet search engine optimization or achieve anything like targeted organic web traffic.
Think of proactively promoting yourself online as creating little bits of dust that float online and ultimately connect directly to your brand or business.
If you link all those little bits of dust funneling to your website by creating many little paths to your website, the bigger the network of dust, the greater your potential to become visible online in front of your target audience. This network takes a while to build, but once it is built, a website can see a nice steady stream of traffic and, if done correctly, will be qualified targeted website traffic.
This approach shouldn’t be seen as just something technical to manipulate search results, but rather as a long-term internet marketing promotion plan with the goal of ranking as a by-product, but not the only by-product. Perhaps this misunderstanding is a hangover from the “meta tag” stuffing days of the late 1990s and early 21st century, when this practice could rank an adult site on the first page of Google for the keyword “Smithsonian.” Today much more effort and skill is required for SEO – it is much more of a profession than ever.
As with most things in this world, if you have a way to prioritize what to do and when, rather than trial and error, you will optimize your energies and reap results faster.
Achieving guaranteed SEO results will always take some time to gain momentum and work properly, so it’s important to realize that it’s a long-term strategic investment of time and money not unlike many other business or marketing investments.
The investment in your online business or site is very important. Equally important for a “bricks and mortar” offline business investment. It will deliver returns if done correctly and not just in the form of search engine rankings, which many think is the way to measure whether your online marketing campaign is truly successful.
The rewards come from bloggers who write about your business and products or perhaps from potential customers who contact you through social networks, for example. This will bring a big spike in your site activity and it doesn’t happen by accident. Guaranteed SEO will be the result of your continued efforts and the time it takes for search engines to “reward” your rankings. It is vitally important to realize that search engine optimization is a long-term approach that requires some patience and the ability to think outside the box.