6 Search Engine Optimization Strategies

This is an article on specific SEO techniques you can use to achieve high ranking first page search results in search engines. I have written other articles on SEO and this is just one of those articles. Now let’s get right into the business.

  1. Use meta tags
  2. This involves putting keywords in the meta tag box that are relevant to your article. It is important that the keywords are related to your content and should be popular keywords that people use when searching for what your post is about. Helps to rank high in organic search results on search engines. Keywords can be one word or phrases, but try to shorten them as much as possible if you’re using phrases, preferably no more than three words max.

  3. Create compelling and valuable content
  4. This is probably the most important part of SEO strategies. Now, if you do all the other things right and the visitor comes to your site and discovers articles that are the best garbage, what do you think is going to happen? It won’t come back again! But if you learn something wonderful, get valuable information on how to solve a particular problem, you’ll get free publicity. Free word of mouth advertising! Now imagine what it’s going to do to your business. Imagine the traffic it will bring to your site. The more value you create in your post, the more traffic you get.

    If you want to know if you have created valuable content, put yourself in the customer’s shoes and ask yourself: ‘If I were a customer, would I learn anything? In fact useful of what I have written here? Is it something I would recommend my friends to check out?’

  5. Update your posts regularly
  6. Updating your post is just as important as writing valuable posts. Because? If you get people to visit your page through helpful posts then they get excited. They come back next time and still see the same old posts they have read, why should they keep coming back? By not posting new content, you are indirectly telling your visitors that you lack new ideas, that you have nothing new to offer, that you have stopped learning. I don’t have to tell you what will happen to your site and your business when people start getting that impression about you. In other words: it is not enough to create a good first impression; you have to maintain a good reputation to keep your readers interested in you.

  7. Create a good 404 page
  8. This is the page that appears when a visitor clicks on a broken or non-functioning link on your site. A good 404 page redirects the visitor to your home page. You could also direct the user to a related post on your site. The purpose of this is to give your visitor the best experience ever. You don’t want to give the impression that someone is not serious or meticulous in their business. Rather, you want to give your site (and by extension your business) a professional touch. Google has some 404 widgets that you can install on your 404 page to give it various useful features. You can also check Google webmaster tools to find the causes of URLs that are giving “not found” errors.

  9. Ensure grammatically correct posts
  10. After completing your essay, check it for grammatical errors. Start from the beginning to the end. Don’t post your posts like that. Your way of writing says a lot about you. A well-written article makes you look like a professional, making people take you seriously. Use capital letters at the beginning of each award and period at the end. Make sure your spelling is correct. If you’re not sure, check your dictionary. Use the correct punctuation marks in the correct places when necessary, for example, commas, semicolons, question marks, quotation marks, exclamation points, etc.

  11. Use proper anchor text
  12. An anchor text is a word in the form of a link in your post that a visitor to your site can click on, directing them to another page for more information on a particular topic. It is important that you use appropriate anchor text, ie the visitor and the search engine should be able to know in advance what the page is about. The anchor text is placed inside the anchor tag.

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