Small businesses make up 99% of all businesses in the US and contribute more than 70% of our Gross National Product (GNP). They are responsible for more than half of new innovations and create more than 75% of all new jobs. Yet many companies don’t consider their news contributions valuable enough for the world to know.
This neglect is largely due to a lack of understanding of how vital broad public communications are to survival and success. Too often, entrepreneurs, owners, managers, and executives focus too much on the short-term bottom line to ensure long-term viability.
This ignores the fact that if the correct promotional actions are not taken now, they will not exist in the long run.
Can Press Releases Benefit Your Overall Marketing Strategy?
Let’s face it, if a company wants to survive, it must continually expand its reach and expand its market.
Press releases sent to your target audience in ever-increasing volume can create this continual expansion. They can pique the interest of investors, joint venture partners, top recruiting talent, and many other potential catalysts for your company’s growth.
News reporters and writers are always looking for story ideas
Your press release could result in a national story about your company. If so, what would that kind of exposure do for your bottom line?
There are many types of releases, including press releases, news releases, news releases, and press releases. By using them, your business can build and establish a communication network that can be worth its weight in gold without the expense of advertising.
And there are a number of free press release distribution services, press release software, and other resources available to you.
Simple and effective techniques
Here are two simple but effective techniques to ensure your message has value and is well received:
- First, always include in your communications the answers to these questions: who, what, when, where, how, why.
- Second, always create your releases for two audiences: the media expert and the general public.
The two simple but effective points above alone can multiply your results.
Viral effect of online media
Also, since offline media is declining while online media is expanding, your time and effort is actually better spent focusing your efforts online and will yield greater longevity through blogs, email, social media. , etc., all of which, done correctly, can create a viral and multiplier effect.
Distributing your press release online and including properly researched keywords greatly increases your exposure. And posting and filing those keyword-enhanced releases on your website and in search engines can really boost your legitimate rankings, making it easier for online traffic visitors to find you, which leads to more sales.
This article just scratches the surface of the benefits and what can be done through press releases, especially online.