Your website must provide information to your ideal audience to attract them to your offers. But it should also, without anyone having to make a purchase, offer some sort of value to visitors.
The best thing about focusing on the value of your website is that you will end up with a better website that will attract more visitors and customers.
Make a great contact page
Many people overlook the contact page as a way to add value and make an impact. Because of that, the better your contact page can do, the more people will trust you and want to do business with you. You can make your contact page a very important part of your conversion funnel by mentioning its value, giving a guaranteed response time, and then moving on.
Get more creative with Submit buttons
The truth is, having a button that says “send” doesn’t actually convert that well. Having a button that says what customers get when they click will do it. Tell them what the benefits are right on the button. This means that you somehow have a real copy on the button. You might want to get some help writing it to make sure it really grabs your audience’s attention and provides value.
Make your free offers awesome
Many people craft free offers for their audience without giving much thought to the value of what they offer. You must offer them something of real value to make them think for themselves, “If this is free and this amazing, imagine how amazing their paid offerings are.”
Low prices does not mean value
When you set your prices, it can be tempting to offer your products and services at a low price because you want them to feel like they’re getting their money’s worth. But, this can often backfire. People will perceive the value as lower when the price is lower. So offer value-based pricing that values any offer based on the benefits of the offer, not the services it must perform.
Increase engagement
When engagement on your website increases, the perceived value will automatically increase. Not only that, the higher the engagement on your website, the more likely people are to become repeat visitors. Those repeat visitors will help you promote your website and your offers due to their participation.
Understand what your visitors want
Create an avatar or persona of your ideal website visitor or customer. Then write all the content, create all the graphics, make all the offers appeal to that ideal customer. The more you write, create, and consider your ideal customer, the more valuable your offers will be to them.
Keep the flow of information
People like to go to websites where information is in a continuous flow. The more blog posts and information you can provide that is relevant, the better. You want to prevent the update for the sake of the update. But you want to update as often as possible with smart, relevant, creative, and appropriate information.