What does the term “Sales Professional” really mean? How are sales professionals defined? They have a set of values. They define their success not by how much money they make, but by how they do business, benefit their company and their customers. The Sales Professional’s Creed was developed as a guide for serious salespeople who are willing to be Professionals first.
I AM A PROFESSIONAL IN SALES; Notice that I did not say consultant, advisor, representative, territory manager, or case manager. I said Sales Professional. I sell in a fast-paced world with ever-changing markets and variable conditions. I am very good at what I do.
I AM A BUSINESS PROFESSIONAL; To represent myself and my company well, I dress for success and keep myself well groomed at all times. I am punctual and on time. I am polite, courteous and aware of the culture I am in. I do not use profanity or lewd comments in the course of conducting business.
I AM FOCUSED ON THE CUSTOMER; My focus is on the client and only the client. My number one asset is the customer. My job is to help you succeed and show you how through what I can provide. Through this loyalty, I am successful and bring credit to myself and my company.
I AM LISTENING FIRST; I listen first, ask intelligent focused questions, determine needs, wants and desires, analyze and apply appropriate solutions based on what my company and I can actually produce and deliver. Listening provided me with the tools I need to create success for my client, my company, and myself.
I AM PRESENT; I am a valuable asset and partner to my client. I stay with him through the sales cycle process to completion and satisfaction. I anticipate his needs and desires based on my relationship and knowledge. I earn my referrals. My presence today ensures an ongoing relationship and loyalty to my company and myself in the future.
I AM PROACTIVE; I do not wait or hesitate. If I have to do it, I do it. I have a keen sense of urgency and realize that completing a task requires action and energy. I advance the process through focus and information that leads to action.
I USE MY INTELLECT; If I am ignorant I study. I use mentors and coaches to help me hone my craft. I seek advice from leaders in my field who have gone before to succeed. I am willing to listen to criticism that will improve me and my skill. I constantly seek improvement and skill in my craft. Through these actions, I improve my performance, honor my company, and demonstrate the leader within.
I ALWAYS MAINTAIN MY INTEGRITY; I NEVER offer anything that I cannot provide. I never sacrifice principle for opportunity or career. Period. I do not lie or cheat. I do not sell using manipulation, tricks, high pressure, intimidation, and quick or deceptive closings. I don’t sell to companies whose values I can’t share. I maintain the highest standards of responsibility. Doing the right thing is good for business.