Most people who understand how content works on the Internet will know that duplicate content is something that should never be contemplated: it’s never a good idea to just copy and paste existing content from another location. Plagiarism is frowned upon to the point of carrying legal sanctions for a considerable time. On top of that, there is a strong consensus that Google will further penalize duplicate content in that it will downgrade or demote web pages that contain content that it knows exists elsewhere from an earlier date.
One of the accepted principles of creativity is that there can be no copyright on ideas. It is understood that the same idea can be expressed in different ways, to the extent that this is understood by the law, which protects the work from being copied if it is written with the same words. I started writing only original works. Then I started getting contacted by clients who told me they liked an article so much that they wanted it for their own website, but knew of the copyright dangers associated with it. What I can do?
Due to such requests, and because I didn’t want to disappoint valued clients, I found myself being an article rewriter and content rewriter for other people’s websites.
Sometimes I get asked to do rewrites, but sometimes clients ask me to “spin” articles, even though they really want me to rewrite an article. There is some genuine confusion about the difference between spinning and rewriting.
But the difference between article rewriting and article rotation (or content rewriting and content rotation) is important. Sometimes clients would ask me for one when they meant the other, or vice versa.
Article rewriting and article spin are not the same, neither in terms of methodology nor in terms of result. And they can be very different in how much they cost, which should also be an important consideration for everyone commissioning such work. And it certainly doesn’t help that a major article spinning software application calls itself a rewriter when it is, quite demonstrably, a spinner. (Chimpanzee Rewriter Take Note!)
Article rotation should be done when you want the same idea to be replicated in different unique articles and published in several (perhaps hundreds) different places online. It is particularly useful in content marketing and SEO where the goal is to get lots of quality backlinks from a good variety of websites to your own website. The proliferation of social media in recent years means that the options for spreading an original idea in different unique ways can only expand.
There are hundreds of websites that could possibly host your unique items, each produced by spinning. Such a strategy would result in many people reading about it in their media of choice and then perhaps following the link (physically, as a person) back to your own website. It would also (theoretically) mean a boost in your website’s ranking as a result of links from all those different websites to your own site or blog, as part of an SEO (search engine optimization) strategy.
Spinning places the original content (or article) within a content spinning software application, and then breaks each piece of content into smaller pieces, then replaces each piece with a synonym or paraphrased wording; this can be done at the word, sentence, clause, sentence, and paragraph level. When all of these variations are used together, the result is a unique article that would pass Copyscape (the final arbiter of uniqueness in the Internet age) and clear you of any plagiarism charges.
Rotating content should always be a manual process, and the person doing it should not only be a native speaker, but also be highly attuned to the nuances of the language and sensitive to even small discrepancies that this process tends to produce in The best case. times. This is because the end result would have to read as if it had just been written by a human.
If the spinner weren’t so gifted, or if (God forbid) a commodity consumer was gullible enough to set the roulette wheel to automatic, the result might be unique but it wouldn’t be readable. In fact, there would be a high probability that the resulting garbage would be absurd enough to make a fool of the owner’s website. Better not to have started such an undertaking at all.
What makes a good spun item is not the software but the person doing the spinning as a trade. The software is the necessary environment, capable of forming and understanding the spinning syntax, or spintax (or “spyntax”), and then generating hundreds or even thousands of articles from the original document, often substituting alternative words and phrases at random. (although some rotary controls allow you to set each umpteenth vary).
But that’s all you can do. Don’t believe claims that such an artificial intelligence (AI)-gifted spinner is capable of producing hundreds of perfectly readable articles by means of a clever algorithm, as if each one had been written by a gifted human; that event is a whole generation away at least. Such claims are false, and are as absurd as the garbage they produce, as the deception of all who believe them will attest.
The English language is not something to be reverse engineered by an algorithm. No matter how smart the people who programmed it are, it can never do the job it claims to. You can offer the one item that went right as an example, but hide the other 999 items that went wrong.
The spinning process theoretically works perfectly well, but it can only do so when it is in the hands of a trained and experienced person. You have to carefully observe each stage of the process. Two years of experience is probably a bare minimum. You have to have made all the mistakes and have understood them so they don’t happen again.
Above all, you must understand that a synonym is a dangerous thing. You trust them at your own risk. A classic example of this pitfall was the demo video from the creators of an earlier version of SENuke, where the narrator of the video demonstrated how its built-in spinner was very good at making substitutions and chose the sentence “Trainers are worn on the feet.” ” to show this. Almost immediately, he fell into the trap of facing a substitution of “worn” for the meaning of “old and dirty”, illustrating exactly the problem that comes with spinning when it’s in the wrong hands.
For these reasons, article spinning is time consuming. That’s why it’s relatively expensive, compared to rewriting. With spinning, each word must be considered methodically. With rewriting, you only need to rewrite the article. But with the rewrite you only have a new article; whereas with spinning you can have hundreds or thousands. If you only want one version of an article that you admire on your website, you should request a rewrite. You should not ask for this item to be spun. Likewise, if you want many hundreds of completely unique and readable articles, then you don’t want to pay to have each of them individually rewritten: only then are you spinning your answer, for reasons of economy, at least.
Content Rotation and Content Rewrite are two different skill sets. Sometimes the same person will have both skill sets, but often not. You shouldn’t expect someone who is a writer or rewriter to be able to spin; You also shouldn’t expect a specialized spinner to be able to write or rewrite an article.
You should only look for expert professionals to do these things. Quality or standard should not be questioned: quality should be assumed to be excellent. Your only consideration when choosing one over the other is cost. Rewriting a 2000 word article would cost only (for example) $80. You would then have an item you could call your own for $80. Spinning a 2000 word article would cost (for example) $250. But in the end you would have 500 completely unique items that are only 50 cents each.
Not everyone can rewrite content, and not everyone can modify content to a degree that is satisfactory. In the end, the customer is only at fault if he orders one when he really wants the other, and if he orders it with the wrong person.
So there you have it. First decide what you want. So make sure you select a good professional to do it. If you make the right decision at both stages, you’ll have to congratulate yourself when things turn out surprisingly well. But ask for the wrong thing, or go to the wrong person…