As business people, we all produce a product or offer a service that we sell for a price and make a profit. Our intent should be to earn a fair return based on the amount of time, expertise, energy, and materials we have to invest in manufacturing our products. In the world of project and equipment financing, our goal is to serve the client; to help the business owner get the equipment he needs or the capital he needs to keep growing. We benefit from those efforts as any other business owner would expect, and the more successfully we can support a growing business, the better for everyone. The key is in the quality of the service; we have to be able to win customers’ approval so that we all benefit.
During the financial effort, we sometimes have to redirect the plans a customer has, which may be selecting a less expensive piece of equipment or getting used equipment that can do the job just as well or repairing credit or paying off liens before trying to finance. a new machine; these options may be the best direction for the business owner to go. Sometimes, if there are too many problems, it can simply be a time to wait and put things on hold because forcing a high-risk acquisition can be sure doom for a small business. If we want to be successful, we have to offer our products in such a way that they provide real value to our customers; if they don’t, then your customer becomes a one-transaction affair and the chances of repeat business and loyalty are unlikely; Without customer loyalty, I think we can all agree that our efforts will feel like we’re endlessly rowing upstream.
Let us all be the light that makes a transaction memorable; the solution to someone’s desires and goals. Once you create a positive experience with a customer, they will come back again and again because you know what to expect from your service. We all sponsor businesses that we believe will give us effort and have the best intention of supporting us. We’ve all gone to that little restaurant that’s out of the way because they make our favorite dish or use that auto mechanic because he’s thorough about fixing his car and seems to do it right or that equipment supplier that has great after sales service. and always answers your calls. Sometimes these businesses can be out of the way, higher in price, or have smaller selections, but we still choose to use them because there is value in what they offer. In the end, it is the effort and the service that matters and paves the way to success.