Over the 30 years of the internet’s existence, 1.8 billion websites have already been created according to the January 2018 Web Server Survey.
However, most of these sites have received no traffic or have been inactive for a long time.
Most people who are not looking for a particular website use Google, Bing, and other search engines to find the topics they are looking for.
To generate traffic through these methods, they need Search Engine Optimization (SEO), due to the highly sophisticated algorithms these search engines use to rank websites based on relevance.
Importance of SEO
Many large companies and organizations, or at least most of them, operate their businesses online.
For this reason, it is very important to have a website that ranks high in relevant search engines and is also user-friendly.
Also, since smartphones have been introduced, businesses will want their website to display well on any mobile device.
The success of a business can also be attributed to having a website in place.
Nowadays, instead of going to a physical store, people find it more convenient to search online for the items they like and see the details to be sure of what to buy instead of wasting time and effort going to the store.
According to a study conducted by the eCommerce Foundation, around 88% of consumers will perform a search before making a purchase.
A website can allow its owner to earn some income through the following options:
Affiliate Earnings – For example, when people review and have an affiliate link that was clicked on by a viewer who appears to buy the product, they would earn a commission.
Sell products/services directly and receive payment through an online payment gateway.
Selling Ads – When a website generates a lot of traffic but does not sell any products/services, web owners may place relevant pop-up ads on their site. This way, they will be rewarded monetarily every time they are clicked on.
Sponsored Posts – Sometimes when a website generates a lot of traffic, many businesses will pay to mention or sponsor them, hoping this will bring them more customers.
some final notes
It can be expensive and time consuming for large organizations to develop and maintain their own website.
However, as mentioned above, technology has become more and more integrated into people’s lives, making a website more of a necessity than a luxury.
Also, since most businesses only operate online, the longevity and success of the entire business depends on the design and functionality of the website from the ground up.
Apart from this, sites can experience downtime from time to time, making it costly to call in a technician to do the necessary repairs to get you back up and running, especially when this is done overnight.
However, on the bright side, it may be daylight in another part of the world, and some may want to buy what they need through a website.
Once a website is up and running, people/businesses will again be able to earn income through it.