One of the first keys to getting a lot of fans is to come up with a title that people are excited about or agree with without thinking. When it comes to online marketing, this means that you need to find a title that has the following attributes:
- He’s attractive and maybe even a bit loud or opinionated.
- It is keyword rich (meaning it contains your top keywords for that niche)
- It’s specific to your market and the people you want to connect with.
- It’s funny or at least entertaining (the humor gets likes like you wouldn’t believe)
I added the part about humor at the end because it’s not essential, but it helps to add an extra element of attraction to your page, as people enjoy humor and will like to share that humor with other fans as well as their friends.
To find a page title that checks for the first three features listed above, you need to do your research.
- First, choose a market, and then search within that market for a niche or even a micro-niche. As an example, you could start with the lifestyle market, then search for relationships, and then go deeper into people who are looking to date a specific type of person (uniform dating, religious dating, sugar daddy dating, that sort of thing).
- Research that niche using tools like Google Keyword Tool or Market Samurai. You are looking for “exact match” keywords that get at least 500 searches per month on Google.
- Choose a relatively ‘long’ keyword phrase (more than 4 words) as there will be less competition for this when it comes to optimizing your page (more on that later).
- Look at other already successful pages that exist within your niche and see what their titles are. Don’t copy them word for word, but see if you can take the basic idea and make it better, more engaging, or more fun.
- Take your chosen keyphrase and integrate it into your headline, giving it an engaging touch. For example, if we continue with the dating example, the key phrase could be ‘the best place to find hot dates’, so the page could be called ‘Hotties Around the World – The Best Place to Find Hot Dates on Facebook’ ( you’ll be surprised what people will like).
Remember that there are over 500 million people on Facebook right now, so you’re bound to find something that appeals to a group of, say, 25,000 (remember, this is a tiny fraction of the total number of people using Face’s big book).
The next step is to set up the page with your catchy title. If you still can’t find a catchy title, check out magazines or products that suit your niche and usage. his catchy headlines or subheadings as your page title, making sure to integrate your keywords with them.
Now the goal is to get your page to 25 fans as fast as possible. Once you reach 25 fans, you can choose your own page address, which means you can get facebook.com/YourKeyphrase. For example, I recently (3 days ago) set up a page for a new comedy show on the UK channel, Channel 4. My keyphrase was the title of the show and the name of the network, so I got facebook.com/ CampusChannel4.
To get your own fan page URL, log in to Facebook and then type facebook.com/username in your address bar. This will take you to the page where you can choose your own addresses for your personal profile and all your fan pages (assuming you have more than 25 fans). Get facebook.com/YourKeyphrase (not the page title, just the keyphrase) and you’ll start seeing search engine traffic once the page starts ranking (which for long tail phrases can be as as fast as a day or so). ).