Franchise companies base the success of their business model on duplication. This can be interpreted in any type of business, especially a network marketing business.
Duplication in franchise businesses helps them expand quickly by setting clear rules on how to run the business, how to market the business, and how to be successful for all business owners. This is something that can be translated to the world of network marketing.
Selling franchises to buyers is very similar to network marketing. Vendors sell their business opportunities, who market the products to their customers. For you to be successful, your product cannot be the be all and end all. You need a duplication system.
The duplication system allows you to keep building a bigger business without having to constantly hold your team’s hand.
Your system should allow anyone, no matter how skilled in their field, to create the same atmosphere and results that you know work well.
For this we are going to give you some advice. First of all, people copy what others do, they lead by example. Tell your story about how you recruited your first person or how you recruited multiple people at once. Have your new recruits sit in at one of your meetings so they can see what you say, how you act, and how they should do things. Let them experience the simple systems you use every day.
Get people started effectively, if you only let them do it after you’ve signed them in, they won’t know what to do or what system to follow. Take them by the hand for the first week or two and let them get into the swing of things. Take them to the line where it’s harder to quit than it is to stay in the profession. Make sure they have all the information and tools they need to be successful and do everything you can to get them their first customer.
Create a culture of speed within your business. Get your team to think of your business as a fast-moving company that has a lot of momentum. Advance your team quickly through the ranks and make them feel like a lot of progress is being made. You could even offer incentives, run contests to see who can hit their goals first, and recognize your team individually.
Now that you know how to create that great system in your business, you need to know how to sell it. Chances are you have been trying to sell your product and highlighted how amazing your product is. This is something that everyone uses.
Instead of selling your product, market the system. Show your prospects how anyone can be successful if they can learn to use this system.