In the contemporary scene, technology is drastically and constantly reshaping the fast-casual and quick-service restaurant business. If restaurants wait a long time to change; there are chances that they will be left behind, both by customers and by the competition. Oh yeah, from online ordering to digital menu boards to targeted social media campaigns, just about everything has changed in this industry.
Digital Solution for QSR – Why are digital menu boards popular? Implementing digital menu boards reduces time in line, increases productivity, and improves overall customer satisfaction. Listed below are some of the ways this proven digital solution for QSR can boost your business too.
1. Instant updates:
When you decide to update your menu, you can digitally communicate the necessary changes to the POP system. This makes it easy for you to change the price on the menu card or add an additional item. Updating your digitally operated menus from the car is easy, convenient and simple. By making menu cards automated, digital, and electronic, you can streamline the process nicely, resulting in less customer frustration, especially if items or prices are mixed.
2. Financial capacity:
It may be difficult for you to invest in your QSR business and expensive equipment up front. However, there are many finance companies that allow you to lease digital menu board equipment and repay the borrowed amount over a period of time. This way, you will be able to get benefits before paying for the same.
3. Customer satisfaction:
Customers want well-structured menus that make it easy to find the dishes they are looking for. Implementing digital menu cards will help them get exactly what they want, thus increasing customer satisfaction.
4. Customizable and upgradable:
Digital menu boards are available with cloud-based technology, allowing the operator to customize and update the board more than once. If you own a chain restaurant, you can change multiple menu boards, all from one location. Or you can even highlight the article of the day or showcase a new article, when necessary. Also, if you find that the changes you made are not showing proper results, you can update and customize them accordingly.
5. Enhanced Selling Opportunities:
You may have noticed that the layout of a menu board is related to the way customers order food. If you want customers to buy combos, high-profile items, or expensive meals, you should place them in the center of the board. With digital menu boards, you can place photos alongside your written text to make your order more impressive!
It’s time you also adapted this digital solution for your QSR business. If you like to make customers happy and you want to increase your sales, this is the best change you will make to take your company to the next levels of success.