What is lead generation?
- Lead generation is creating a steady stream of business and income for your coffee shop with minimal effort and cost.
- Lead generation is knowing that your coffee shop is fully booked every day of the week for the next year. Instead of opening the doors every morning waiting and praying for someone to come in for lunch or a cup of coffee.
- Lead generation helps you plan for your future and eliminates the uncertainty of running your coffee shop.
- Lead generation helps you build a product that is worth selling, that is, your cafeteria, because you can be sure that the new owner will make money as it is fully booked for the next twelve months and you can sell your cafeteria for a much higher price. than I could have without the reservations.
Cafeteria advertising works well, but the magic happens when you make your advertising efforts pay off in as many ways as possible, using every opportunity in your cafeteria to convert your customer or customers into reserved return visitors.
Step one: When customers make a reservation at your cafe for a special occasion, such as a birthday, anniversary, product launch, or any other occasion, be sure to get the following from each table member in a fun way.
- Full name
- Postal address
- Email address
- Phone number
- Birthday date
For example, have a drawing for a meal in your cafeteria at an appropriate time during the event in exchange for your personal information. When you present the prize to the winner, ask everyone at the table if any of them have any upcoming special events that they would like to book right now, be quick and efficient so as not to disturb the atmosphere.
Second step: Take some pictures of everyone at the table, if you can’t do it yourself make sure you have a staff member or friend who can help you with the homework.
Most people get very excited when they are the center of attention, but ask your employer if you can put these images on your Facebook or other social sites that you belong to.
Step three: Please confirm with your sponsor if you would like to receive publicity in your local newspaper for the event being held in your cafeteria, instead of just placing your ad as usual in the newspaper, call your newspaper agent with this story, he / she will be eager to give you a bigger space at the normal price. Your customers will love you for that as you are delivering the best value for money.
Step oven: Print photos of the event and post them in each attendee’s mailbox, inviting them once again to book their next event, large or small, in your cafeteria.
Step five: Make a follow-up phone call asking the customer if they have received his note with his photo in the post and if he liked the article about him in his local newspaper. This is also the time to ask if you can email them your special offers in the future and once again ask if they have a large or small event that they would like to book for now.
This method of coffee shop advertising and marketing works superbly and has proven itself in various industries such as insurance, real estate and all commission based industries, a coffee shop is exactly the same, you have no guarantees that someone will visit your store among the thousands that are available. Create your own security and your own certainty with minimal cost and a little effort.
Warning:
After six months of practicing this strategy, you could name someone to do it for you because it is a full-time activity that must be kept in place, you cannot start it and then stop because it has become part of your image of what you do. it’s your cafeteria. offer. Now it’s part of the menu, removing it from the menu can ruin your reputation and your business.
The brand value is a lot like an onion. It has layers and a core. The core is the user who will stay with you until the end. Edwin artzt