Social networks have greatly changed many aspects of business relationships. It has become a two-edged sword, providing both benefits and negative reactions. On the one hand, it boosted business activity through greater efficiency in communication. On the other hand, it reduced profits and profits due to the increase of competitors in the market that have easily gotten on their feet thanks to their easy publicity courtesy of social networks.
But if there is one facet of business relationships that has been hit hard by the sudden rise of social media, it might be advertising. In recent years, this field has constantly changed and developed to keep up with the changing times. It could be considered one of the areas that benefited greatly from the increased usefulness of social media. At the same time, however, it is also one of the most devastated by social media in such a way that it was altered and appropriated in so many ways and aspects that it almost spelled its doom.
Advertising has truly come a long way from its humble beginnings as a mere form of printed persuasion in 1836. Today, it has become the most dominant form of communication. It remained successful and influential because it is a lucrative and interesting field.
Over time, it has done well in driving and shaping consumer actions and behavior towards certain products. And products come in different forms: tangible goods: groceries, real estate, cars; intangible assets – educational plans, services; and even defense, campaigns and ideologies. These distinctions paved the way for the different subcategories of this field such as commercial, non-commercial, political, among many others.
Being a profitable activity, advertising has been carried out on different platforms. It pioneered through print media, where it originally established its name and eventually proved itself to be a legitimate business game. Subsequently, it also made its way to the broadcast media, which have also changed it a lot by introducing innovative media such as the audiovisual format.
But what has ultimately altered the advertising game is the development of online media. Giving birth to what is now known as online advertising, new media has brought these persuasive tools even closer to the potential market. Now, advertisements reach people more efficiently with the help of online media. Websites have become strategic places for advertisements. At this time, the ads can reach a larger audience with minimal cost. Unlike print and broadcast media, online media require minimal placement fees for advertisers and guarantee them secure marketability.
In this sense, online advertising has now become the most today. In fact, many people now earn at home simply by submitting broadcast ads online. But this implies a serious matter. Once used as channels for generating online ads, you have to know how to make the most of your time in order to reach a large number of potential consumers. One way to do this is by using time tracking.