Social media marketing is moving front and center when it comes to insurance agency web marketing strategies, which can encompass other terms like insurance agency search engine marketing or insurance agency search marketing optimization. insurance. Agents and producers, owners and executives should be aware of this new frontier, perhaps changing the famous saying “Go west, young man, go west” popularized by Horace Greeley, to “Go to the web, young man, go to the Web”. As social networking websites for businesses go, surely LinkedIn is one of the most prominent, and one that insurance agents and agencies should take advantage of in their daily routine. Here are 10 tips to help you get more out of your LinkedIn presence.
1. Job title– Create a professional title that explains your expertise and is keyword friendly. For example, I’m an “insurance agency marketing expert” instead of a “business development manager.”
2. Complete education and experience – The process can be expedited by uploading a current resume from a Word document.
3. Request recommendations – Request a minimum of 3 recommendations. We suggest a client, a colleague and someone else. Recommendations from previous jobs are also powerful.
4. Include links to websites – Add links to your website, your blog, and a personal website (if possible).
5. Integrate Twitter Feed – If you are using Twitter, add your Twitter ID.
6. Summary – Create a 1-2 paragraph professional summary explaining what you do and why it’s important. Be sure to include your areas of expertise and leverage your SEO keywords.
7. Specialties – A short list of specialties that should closely resemble your top 3 SEO keyword phrases.
8. blog app – In the “Applications” menu, select “Get more applications”. Choose the WordPress application and enter the blog address. Select the options to display the blog on your home page and profile.
9. Other apps)– If possible, please add 1-2 more apps that you think might be of interest to you.
10Make regular updates – Post regular profile updates. What you’re working on, webinar invites, blog links, and announcements are all great updates. Be sure to also include your SEO keywords in the updates.
The LinkedIn website claims that it now has over 90 million members worldwide as of January 2011. Most of these members are business-focused, as LinkedIn ostensibly becomes the Facebook of business. All insurance agents should have a LinkedIn presence and all insurance agencies should have a LinkedIn Company Page. Does that mean agents should ignore Facebook and other social networking sites? Insurance agents and producers should embrace the major social networking sites. However, if you are a B2B-oriented agency or broker, LinkedIn should be a top priority as a social media marketing venue.