As a consumer you leave your steps on all the platforms you use. And this is the data that helps marketers develop a smart REACH for CONSUMERS.

With Machine Learning, a marketer can leverage insights from huge consumer data, can segment and develop custom campaigns. With the detailed study of the data, a marketer can identify the buying patterns, the buying cycle, the buying area and the tastes of the customer. With this information, you can develop your ads targeting a group of consumers.

Suppose you want to buy a flat in your locality and you did a Google search and found that when you log into your Facebook, Google+, WhatsApp, YahooMail and all other online platforms, you start to receive ads from local real estate projects that match your needs. . This is data science and marketing combined.

For example, e-commerce websites use social data, purchase profile, web activity, and browsing history and interests to offer customers selected products that they are likely to buy.

Your location, current and immediate interest, age group, income section can help the marketer identify suitable products to offer to the consumer and connecting with the digital consumer with their potential interest can help the consumer and the brand.

Online and offline businesses merge day by day. You cannot exist simply by being offline and being online can make initial gains, but in the long run it is nowhere.

It is important now to have an online presence and become a name in people’s minds, otherwise your business could run into difficulties in the future.

Offline marketing: billboards, brochure distribution, door-to-door campaigns. It is effective but the COST is VERY HIGH. It does not mean that we should not trust offline marketing. Basically, we need to do a HYBRID, Offline and Online marketing MIX to have the maximum impact on the customer’s mind. And you just need to continue, otherwise the memories are erased very soon.

Marketing online: it has a very LOW impact compared to offline.

Harness the power of data that exists today and use it digitally to reach your customers and market your products based on several possible parameters.

A marketer can develop an effective algorithm to process consumer data and identify possibilities and influence the outcome.

Brands and Marketers to explore innovative ways to acquire and connect with customers to make their shopping journey interesting and memorable. Organizations that continue to innovate to connect with customers are likely to thrive in the digital world.

We can help?

DigiSciFi is a company specialized in digital marketing, website development, data science approach to marketing to increase customer engagement.

Connect with us – We may be able to change your marketing perspective entirely.

Director – DigiSciFi

A software company that provides digital marketing solutions with intelligence in data science, website development, software testing, performance engineering, and CRM consulting.

http://www.DigiSciFi.com

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