Web hosting and Facebook mobile marketing that attracts attention

Web hosting and Facebook marketing that attracts attention

What works with social media for business owners?

mobile facebook for business

For starters, most websites and blogs are built on WordPress. Therefore, the security of your Word Press website or blog is crucial.

There are two great security plugins available for bloggers using WordPress. Imagine this scenario. One day you wake up and your blog has been hacked and all the articles have disappeared. Thank goodness for backups. It could be absolutely disastrous if someone were to hack into your WordPress site. SecureWP and WDSSecurity are two plugins that can be used in collaboration and give you added security for your WordPress blog.

  1. The password generator generates super strong passwords that no one can guess. If you have an administrator who has full access to your account, you should make sure to generate extremely strong passwords.
  2. Many hackers use systems that are smart. They go to a WordPress blog and look at the source code to find out what version of WordPress your blog is running. These plugins remove the WordPress version from their source code. Hackers try to take advantage of challenges in your WordPress version, so by removing the WordPress version from your code, it is extremely difficult for automated attacks to target your blog.
  3. When you try to login to WordPress with the wrong password, it generates a response. These automated systems look for those answers in an attempt to hack your blog. These plugins remove that response entirely. Instead they make the login screen beep or flash so that you as a user know you have the wrong password but a machine or software tool would not know thus reducing hacking attempts automated.

Facebook Marketing on a Mobile Platform

Four hundred and eighty-eight million people use mobile Facebook every month. That is larger than the entire population of the United States. In addition, three hundred million images are uploaded to Facebook every day. Nearly a billion members take photos and upload them to Facebook using their smartphone. People have Facebook on their smartphone and check Facebook when they are in line waiting for a coffee, stuck in traffic and doing it almost everywhere, this makes mobile users very important to Facebook. Half of Facebook’s nearly one billion users use Facebook through their mobile device, and are actually twice as active as non-mobile users.

People tend to never leave home without their mobile device. This is wonderful news for business owners! The more you, as a business owner, can get your message across to those users who are in constant contact with their circle of friends, the better. Marketing has gone from trying to get your message across to people during certain times to become an intricate part of their social experience. Ads come through your news feed and users don’t even know that what they are seeing are ads. Facebook mobile ad click-through rate is a staggering four times that of Twitter!

Facebook, Instagram and Cameras

In the past, Facebook’s weak point was mobile. They were after the eight ball to develop a robust app, so with the purchase of Instagram, Facebook took the lead in this market. It shows the market that Facebook is serious about mobile. Instagram is only a mobile application. You have to view the photos through an Instagram partner, but Facebook may be implementing an Instagram.com profile where users can share their photos across the web. It could be a completely new social network like Pinterest.

Steve Jobs mentored Mark Zuckerberg and Facebook is rumored to launch its own smartphone. They could be taking a leaf out of Apple’s book and working in a whole new market in the smartphone industry. It would be a whole new developer market that is perfectly doable. At some point, there will be more mobile phone subscriptions than there are people on the planet. The whole world is in your hand with a smartphone. You can check your email, communicate with friends, check the news, use apps to do just about anything. It’s only going to grow and it’s a wonderful thing to connect people all over the world. Facebook’s mobile app is still relatively limited. For example, you can’t share with the app. Therefore, many people use Safari to view Facebook on their smartphone and access the social network that way. Facebook could very well venture into the hardware market in the near future to further capture market share within the prominently growing mobile market.

Facebook Page Manager App

Facebook Pages Manager is a great way to manage multiple Pages. You can access your page on the go, post content, and quickly respond to and moderate comments. It is very useful for business owners and entrepreneurs. The latest update to the Facebook iOS and Android apps will now let you tag your friends in status posts and comments. The feature, which has long been available on the Facebook website, can be activated by typing “@” followed by the name of the friend you want to tag in your comment or status update. You can use this feature on the iPhone, iPod Touch, iPad, or any Android device running the latest version of the Facebook app. However, the most important feature still missing from the Facebook mobile app is sharing. This means that half a billion people a day cannot share something on their mobile device.

Marketing Tips for Businesses

Mobile users should participate and be treated differently. It’s about content. Mobile users default to the news feed, so the more you can be an effective producer of content, the better.

  • Shorter posts are better: 160 characters or less
  • be entertained
  • make use of photos
  • Keep questions short and sweet.
  • Include a call to action such as “like” or “add your comment” or “click here”.

Local Businesses and Facebook Mobile Marketing

For a long time, people could set up a check-in deal. Offers are only available if you have a place page. But if you don’t have a place page and can’t set up an offer, you can periodically post a status update, for example, “Are you reading this on your mobile? Come grab a free latte.” Every member of your staff needs to know all the ins and outs of what your business is doing on social media. Offer a coupon on the spot if people sign up. Encourage visitors to take a photo in your store and post it on Facebook. It can be very helpful and get people excited if they see their friends in the store.

Facebook and the future of marketing

There have been a lot of changes on Facebook since it went public. Some of the changes include “promoted posts” and making news more difficult to access. Edgerank is the algorithm that all content on Facebook goes through. The content goes through the Edgerank filter, and this is how it is determined what content will be displayed in the news feed. Ultimately, Facebook says that they will only show your content to sixteen percent of their fans on average. However, there are some tools that can increase your visibility on Facebook.

  • advertisements
  • friends lists
  • interest lists
  • Sponsored Stories
  • Promoted Posts
  • Reach Generator guarantees up to seventy-five percent of its content

As a marketer, you can do some split testing and allocate a budget to see which one will work best for you:

  • Whether it’s a sponsored story that’s a post made on your fan page that turns into an ad
  • Promoted posts that will be visible to mobile users and have more visibility in the news feed, which is what people see on their mobile device.

There are some creative ways to get around this. Fan pages like George Takei (an actor) is a page that has a phenomenal following and has a very high engagement rate. Study the fan pages that are successful and look at their page to see how these brands achieve fan engagement. People on Facebook want to know that there is a real human being behind the brand.

Business owners have invested heavily in building a fan base. People have expressed concern and frustration as a result of Facebook now asking for more investment to make their content more than sixteen percent viewable. Next to each post on Facebook, you have the option to pay to make your post more visible. The big denominator problem is when companies have a large fan base, so if that person doesn’t regularly engage with the fan page, they won’t see the content. It can be very expensive to promote a post, sometimes three to five hundred dollars per post.

Why would you use a promoted post on Facebook?

If you’re having a webinar or special event, a boosted post might be a good option. Some businesses have been able to double their reach and increase engagement with promoted posts. If a page has a low number of followers or has a low engagement rate, such as less than two percent, you may want to play around with promoted posts to see if it’s a worthwhile advantage. You can better reach mobile users with a boosted post.

Web Hosting Tips for Facebook Visibility

If you’re like most business owners, you have a website or blog that serves as the ultimate destination for visitors. Some people call it their “money site.” A Facebook fan page for your business can funnel visitors to your website or blog, where hopefully that visitor will perform the MDA (Most Desired Action), such as joining your email list or purchasing a product. Therefore, as a business owner, it is imperative to maintain a professional looking website or blog online. This can be done with a web hosting account through a reputable hosting company that offers tools like WordPress, Joomla, or Drupal content management systems to create an attractive web presence.

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