Although most hair colorists find it so important that they would be willing to put up with the hassle of covering roots and grays, consumers are always looking for a hair color that is easier and more convenient to use. The main complaint about boxed hair color, or any hair dye, is the unpleasant smell. Since many hair dyes use ammonia to swell the hair cuticle so that the color penetrates the hair, the overwhelming smell of ammonia can make the hair coloring experience very unpleasant. People also often complain about the peroxide component of hair dye. Peroxide acts as an oxidant to remove existing hair dye before new color is deposited. It can also create an unpleasant odor. The peroxide component of hair dye should also be used with great care, as it can be quite messy if spilled, discolor fabrics, and also be harsh if left on skin or certain bathroom surfaces.
Water Works Color has addressed the two common complaints in home hair dye. Completely free of messy liquid ammonia and peroxide, Waterworks Powder Color colors hair bright, vibrant color while leaving it soft and smooth. With no strong odors, this dye is gentle enough to use on chemically treated hair and effectively covers gray with permanent hair dye.
Water Works color stays on until you grow out or until you cut your hair. Its unique powder formula is made up of tiny, high-quality molecules that penetrate the hair’s cortex, where it then expands to color hair permanently. Water Works is great for tinting or color correcting, gently and naturally adding beautiful color to hair in a quick and easy process. The soft wash of color is perfect for brightening or enhancing natural color or for restoring color that has been faded by the sun or chlorine pools.
Typical boxed hair colors contain multiple steps with liquids that are dripping and messy. Water Works Hair Dye requires only the mixing of plain water with powdered hair color. Chemicals, including peroxide, are in the powder, so hair can be easily dyed a smooth, beautiful color. The fresh color is mixed before each use, ensuring the best salon-quality results in the comfort and convenience of home.
Water Works Dye comes in several shades, each with beautiful shine and dimension, for the most natural-looking color. All Water Works tints have gold or violet bases, which ensures that the color does not come out with green tints or undertones.
The same dazzling, long-lasting results can be achieved with less hassle, odor, or mess than typical at-home hair dyes. When boxed hair color becomes a dreaded chore, the simple process required with Water Works Color is a welcome change.