If you have created a Facebook page to promote your products and services online, then that is fine. Millions of people use Facebook on a daily basis and you must use your Facebook page to attract some of that traffic and redirect it to your website.
But did you know that you can harness the power of Facebook directly from your own site? All you need to do is place the Facebook “Like” button on your articles, blog posts, and other relevant pages on your site. Here are three benefits you can enjoy by having the Facebook “Like” button visible on your pages.
1. Add credibility to your website content. The association is a powerful tool on the Internet. When your website is associated with another important and trustworthy site, people think that your website is also important and trustworthy. Internet users have come to trust Facebook as a place where they can get reliable information. When people see the Facebook logo and the Like button on your site, they will feel reassured that your site and its content are legitimate.
2. Your content can go viral. Word of mouth advertising is alive and well on the Internet and its power is most felt on social media like Facebook. When someone clicks the “Like” button on your page, it will show up in that person’s Facebook newsfeed. Everyone on that person’s Facebook friend list will be able to read that newsfeed. If they click on the link that leads to your website and also hit the “Like” button, it will create a flood of word of mouth. Be prepared for the rush of traffic to come.
3. It is easy to place the “Like” button. You don’t need to be an expert in web design to be able to put the Facebook “Like” button. You can generate the basic HTML code automatically from the Facebook developer page. Simply provide the information the code generator requires and paste the resulting code on your site. However, if you need more “Like” button functionality, you should have some JavaScript knowledge.
There is no doubt that implementing the Facebook “Like” button in your marketing funnel can dramatically increase the flow of visitors to your blog or website. The more leads you put at the top of the funnel, the more sales you’ll get at the bottom of the funnel. So be sure to take action and implement it on your blog right away.