What do you think about when you drink coffee? Summon a wide selection of flavors that complement each other beautifully? Do your taste buds travel to Brazil and Honduras? Can you taste the sun and the warmth of the roasters? Or does it just give you the buzz that gets you through the workday?

If the latter is true, then it could be that you haven’t tasted a really good mix.

What can influence the taste of coffee?

While you may not be able to pin down all the individual notes and flavors, we all know when we have a poor quality cup of coffee. We know if the beans have burned. We know if the drink is watered down. We know if the mobile coffee franchise hasn’t made the drink the way it should have. Something is missing and it could be the quality of the coffee beans, a poor blend recipe, roasting issues, the machine, or the training the barista received.

Mix

However, the most common problem unsuccessful mobile cafe franchisees face is that there is something wrong with the mix itself. It is very important that the coffee selection process is rigorous and continuous. There are many different types of beans, but there are also many different external forces that will affect the flavor, including the climate, the soil the beans are grown in, and when they are harvested. These natural influences can affect flavor for years after they occur.

If a mobile coffee franchise cupper does not taste the beans regularly, the flavor can change and affect large batches of the product. The coffee can go to waste and the business can fail.

If you went to a mobile coffee franchise and had a bad cup, chances are you won’t go back. So the mix has to be right and it has to be right every time, for every cup and for every customer.

But what is the mix? In simple terms, this just means the recipe for the coffee. By combining beans from different parts of the world, you can ensure a much richer flavor profile than is possible with a single source bean. This can occur before or after roasting, although if the beans are blended earlier, the oils have a better chance of combining and achieving the desired aroma and flavor during the roasting process. It is during this time that the beans are heated to release flavor and create the beloved drink. The amount of time spent in the roaster will also affect the final product, so that’s important to consider as well. About 15 minutes will give a fairly dark roast that will taste good and smell beautiful. Just what you are looking for from a mobile coffee franchise!

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