It doesn’t matter if you’re a designer, a blogger, or an entrepreneur who wants to sell something, you definitely want people to hear about you. Obviously, this is the number one reason why you should make your brand visible online. Your power to convince your target audience to connect with you is actually a pretty important aspect of an important marketing concept, known as branding.
To start, let’s check if you understand what a trademark is.
A brand is a name, a trademark, a symbol, a design or a combination of all these aspects, which makes a certain product or service unique, different and, most importantly, easily recognizable by the target audience. The elements of each brand are its identity, value, recognition and brand awareness.
How can social networks help you?
Social media can be a really useful way to gain significant online visibility and recognition – it can help you engage an audience by making you familiar with your audience as if you and they were two people. This way, your brand becomes more accessible not only to your loyal customers but to new ones as well.
Of course, when things are put this way, it sounds very easy. However, sometimes you have to make a real effort to make things work for your brand.
First of all, you must define the mission of your brand.
We all want to be special and unique, but often we are not very aware of how to do it. To be different and stand out, above all, you have to know what YOU are doing. In other words, you must have a vision. Defining your brand mission is the first step in the process of creating the message you want to send to your consumers. This is the message that they will understand and relate to, the message that will make them make their decisions not only thinking about the price but also about the value of your brand.
How can you give value to your potential consumers?
First, decide what your vision is related to your product or brand. Then you have to transfer it to consumers. The process of vision transfer (the time you spend explaining your ideas and the devotion to the audience) is what gives value to your brand and is a great way to connect with consumers because it deepens your relationship and makes it seem more than a simple business transaction.
That would be the essence of the brand, especially the brand on the Internet. Do not forget that honesty is the most important thing in the branding process. Your brand will mean nothing if you promote something you don’t trust. Your brand vision has to be based on something you truly believe in.
How to choose a social network?
There are a wide variety of social networks where you can brand yourself. But once you decide to do it, you have to think about which of them is the best option for you. If you create profiles on too many social networks and start building a brand on each of them, it can become too complex for you to handle. This can have a negative effect on your brand: it may not reach its full potential and may not reach your target audience.
This is why we should take a look at the most popular social networks and see what they can offer your brand online.
- FacebookAs a social network actively used by more than a billion people monthly, it represents a must-have social network for online branding.
- Google+ is the perfect social network to build a relationship based on common interests and professions. This platform will allow you to access and share the information that interests you. That way, you will be closer to your audience and followers.
- Twitter it’s a great platform for conversational branding. Conversation is an amazing way to attract people and apart from that, Twitter is also the social network that provides you with the latest news from all over the world.
- LinkedIn is the social platform dedicated to companies, entrepreneurs and professionals, that is, it is a B2B-oriented platform, ideal for connecting with other businesses, companies and brands, as well as for finding new employees.
- interest is another great social network that is the best branding option if your target audience is a female population. Therefore, if you want to promote makeup, cosmetics, jewelry, footwear or clothing, this is the network whose potential you should take advantage of.
- instagram it’s a fantastic option for those who rely on visuals: jewelry stores or clothing stores, especially if young people are your target audience.
In the end, you just have to think about the type of relationship and the type of communication that you want to establish with your potential consumers. Do you want to attract them with useful conversations or eye-catching images? Do you want to find your way to youth or interact with other brands, companies and professionals? Users can also perform trademark searches on the Indian Trademark Search Engine. Don’t forget that honest answers to these questions are the key to your success.