PPC (Pay Per Click) or SEO (Search Engine Optimization) are two important and most basic approaches that improve your website rankings and help you get better results. For an entrepreneur, it is very difficult to choose between both basic options. And to make a smart decision, you must first have the knowledge of both options and if you don’t know them, this article will help you a lot. What are we waiting for? Let us begin.

  • PPC (Pay Per Click): These are basically online ads where you have to pay for each click on your website. It is also recognized as paid search and to run this campaign successfully you need to have a large marketing budget as you have to pay for each click on your ad whether it is converted or not.
  • SEO (search engine optimization): Another basic option you have is SEO, which gives you organic results without emptying your wallet. There are sets of tools and techniques that you can apply to organically increase your website’s visibility, which also increases your credibility and customer base.

Scroll down to find out why SEO is better than PPC

  • Increase organic results: If you want organic traffic and results for your website, it is better to go for SEO as the traffic comes from this approach, it is genuine, and it increases the chances of high conversion. On the contrary, PPC fails to increase organic traffic as it will only give you success until you pay.
  • Credibility: SEO will help you increase your website’s visibility at the top of search results, which not only increases your traffic, but also increases your credibility. On the other hand, PPC shows your name on the first page, only until the moment you pay for each click, which is not credible at all and fails to win the faith of the customer.
  • Cost: SEO will cost you less compared to PPC. Therefore, it is the most suitable option for all organizations small and large, as it provides long-lasting results without breaking the banks.

All the above points make it clear that, in the battle of PPC vs. SEO SEO will hit you for the money. Although to get the results of your efforts, you must take every move wisely. And if you are not aware of the trick of the trades, then it is mandatory that you consult an SEO Expert, who will help you achieve your business goals.

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