Stereotypes are enemies of professionals in any field, as they often hinder creativity and provide more two-way subjective insights. Enemies also “invade” the event planning profession because this profession is so dependent on human relationships that it is particularly vulnerable to unwarranted assumptions.

Some of today’s event organizers are quite familiar with live streaming, one of the most popular but widely misunderstood new event techniques. In fact, there are some myths in live streaming that make some people avoid it (even though they really need to).

There are at least five myths about live streaming that you should know and avoid!

Live broadcast is only dedicated to giant events

It’s stupid how a group of people think that live streaming and streaming services are only suitable for very large events that attracted no less than millions of live streaming shows. This platform is perfect for developing small events without having to hire a variety of conventional equipment that can be very expensive.

The live streaming method tends to decrease the presence of direct visitors

This is a second myth based on the thought that people won’t spend money if they can watch for free. Of course, this is not true because according to some surveys, up to 30 percent of people who watch live broadcasts of an event will attend the same event directly the next time. This is also evidenced by the fact that Live Streaming to Facebook has improved significantly in the past year.

Is this field expensive?

This is simply not true as more and more social media platforms are popping up where they can support live streaming for free. The most popular platform today is Facebook Live.

These services are not very interesting!

Of course, this goes against many surveys that say that people tend to watch live broadcasts rather than watch recordings of the same show.

After the event, your video will immediately disappear.

In fact, you can still use your video when your event is complete. You can take the entire recording and reuse it.

What do event producers really need when broadcasting live video broadcasts?

Producers need a platform that can increase the number of audiences as much as possible and with the lowest possible cost of production. Sounds like the beginning of capitalism, right? But the reality is like that. Most producers work according to the client’s instructions and are generally charged with the minimum audience quota agreed upon by both parties. In the process of going live, you must also consider several factors, one of which is cost.

What should you consider before choosing the best live streaming platform?

When considering the best live streaming service, you need to consider content security, bandwidth costs, monetization and analytics, good customer support, and top-notch CDN.

Content security: Do you want to broadcast your events live safely? Content security prevents abuse of your video stream.

Bandwidth costs: Bandwidth costs can be quite expensive, and since not all platforms offer the same cost, you need to be selective in choosing based on your financial ability.

Monetization and analysis: This is very useful if your video feed is actually used for commercial purposes.

Customer Support: Better to choose who can offer 24/7 counseling. You do not know when you will have problems.

CDN: CDN stands for Content Delivery Network. A CDN allows you to reach millions of audiences, not limited to your country of residence.

From the above explanations we can understand that live broadcast It is inevitable in modern marketing and we must take the above parameters into account before deciding to hire a live streaming service.

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