If you want to build a 5-star business from scratch, what you need to do is put everything in order. Just like a car won’t run if it’s missing a wheel or if the brakes don’t work, you need everything in your Internet business to run smoothly. You need traffic, you need conversions, you need a list, you need products, etc.

Sometimes we get so caught up in one activity (perhaps traffic generation or something else) that we forget about all the other aspects of running an online business. You don’t want that to happen to you. You need every aspect of your business running in order to keep that profit-making machine running.

If you’re just good at activity (for example, making beautiful websites), but poor at driving traffic and conversions, you’re not going to get very far. Conversely, if you know how to get traffic but don’t know how to convert that traffic, you’re also wasting a lot of time and money generating that traffic because you can’t convert them into customers.

That’s why you need to be something of an online all-rounder when you first start out. You need to know where and how to get visitors, how to write persuasive copy, and how to create or promote products that people in your market will buy. If you don’t have any of these skills or can’t outsource them, the wheels will fall off, so to speak. So get out there and get good at these skills now.

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