When we talk about the automobile industry, many names come to mind such as Toyota, Suzuki, General Motors, Honda, Chevrolet, Renault, etc., the list is endless. In summary, we can say that this industry has a lot of competition as the market is surrounded by different brands that offer cars in different segments such as compact cars, family cars, sedans, sports utility vehicles and multiple utility vehicles.

So to survive in this competition, all brands will have to offer something prolific and when it comes down to it, there is only one brand that is known for its methods and stands out from the rest, and that brand is Ford.

As an American multinational based in Michigan, USA, Ford Motors was founded by Sir Henry Ford. Since then, Ford Motors has completely outperformed competitors in the market by providing exotic cars with world-class features.

Why Ford?

The main reason you should buy a Ford is that it offers the perfect combination of comfort and elegance, style and luxury. It is the foundation of quality and trust, which is an important factor why people love to buy a Ford car. Ford has been a famous brand since 1903, all thanks to Mr. Henry Ford, who founded this company and led it to great success, it is due to his creativity and positive approach. Ford became famous in the world for its methods of making a car. that is, his invention of large-scale automobile manufacturing. Ford has entered every car in almost every segment. Ford Fiesta as a subcompact car, C-Max as a compact car, Ford Explorer as an SUV, Ford Mondeo as a large family car, Ford Torino as a muscle car and the latest Ford Figo with hatchback. This tells you very well that Ford has entered each and every car segment and has occupied a large market share giving endless surprises to its customer market.

Ford attracts customers as it is a global car manufacturing brand that provides extraordinary facilities and features in its car, recently it also started financing its vehicles, which again is a positive point for gaining market share. Its strategy is market penetration, as it has cars in almost all segments and profit maximization, not sales maximization, covering a range of all vehicles, from “SUV Crossover” to compact cars. “Some others Advantages of choosing a Ford are:

1. Brand: Ford is a global brand used to trust and quality products. It works as a Lincoln brand in the US and a Mercury brand in North America.

2. Segmentation: Ford Motor has penetrated the automotive market very well, making cars in almost every segment, from the Ford Endeavor, an SUV, to the Ford Figo, a Hatchback. By segmenting the market in such a way, Ford has confirmed its sales by influencing customers who are loyal to the Ford brand,

3. Features: Offers features like Gear lock, Abs (anti-bag system), Electric drive, Manual speed transition, Front disc brakes, Rear disc brakes, Front suspension Rear suspension, Fully air conditioning.

4. Availability: Ford is present in almost all countries. It has 90 plants around the world and wherever you go, Ford is available there. It is a Michigan-based company that has a global market in Europe, North America, Asia Pacific, and Africa.

5. Comfort level: Ford is the foundation of trust, quality and comfort. When a customer sits inside a Ford Car, they feel like they are in heaven. All Ford segment cars are designed with the comfort level and needs of customers in mind, and the result is success.

6. Strategy: Ford Motors is a very flexible company that changes its strategy according to market conditions and customer demand. In the late 1990s, it provided auto financing, causing a spectacular 20% increase in its sales and is also known for the surprises it brings to the global auto market.

7. Marketing: Ford optimizes production very well, adjusting the 4P’s (Price, Product, Place and Promotion) to the best coordination. Ford has a different approach to the market and, as they say, “winners don’t do different things, they do things differently” Ford does things differently.

Whether you own it, drive it, or sell it, a Ford car is designed to give you unmatched value. It would surely be one of the best investments of your life.

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