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In today’s complex world, differentiating products based on function or quality is becoming an increasingly difficult job for marketers. A relevant and compelling way to differentiate yourself in today’s world is with a green stand, this helps us to better position the brand and products globally, but particularly in the Asia-Pacific market.
In developed countries, price and quality remain the most important factors for consumers when choosing between products from different brands. However, for emerging markets in Asia-Pacific, “eco-friendly” is becoming an increasingly influential factor and green consumerism has become a growing trend there.
It is generally accepted that consumers in developed countries have a better understanding of environmental issues than those in developing countries. Surprisingly, however, consumers in emerging Asia-Pacific markets actually place more importance on protecting the environment. Revealed in Marketsensus’ “Profiting From Consumer Mega-Trends in Asia Pacific: Connectivity” market research report, more than 90% of consumers in China consider protecting the environment important or very important, while only the 70% of Japanese do.
These green consumers in developing countries show the greatest willingness to support green consumerism compared to other Asia-Pacific countries. Chinese and Indian consumers are proactive in seeking green products, while Australian, Japanese and Korean consumers are the least proactive. More importantly, consumers in the region’s emerging markets are more willing to pay more for green products. Nearly 95% of Thai consumers and more than 80% of Malaysian and Korean consumers are willing to pay more, but less than 60% of consumers in other Asia-Pacific markets, such as Hong Kong and Australia, are willing to pay more.
Green consumerism is becoming an integral part of the purchasing behavior of Asia-Pacific consumers. How do we as sellers of this trend to better market our products? Market research “Profiting from Asia Pacific Consumer Megatrends: Connectivity” revealed insightful consumer trends in Asia Pacific.
Get a deeper insight into the report: http://www.marketsensus.com/profiting-from-consumer-megatrends-asia-pacific-connectivity-p-71858.html
