Gamification is the practice of applying game mechanics to non-gaming elements to improve workplace productivity, employee engagement, and generate optimal business results. In today’s modern era, gamified learning has become more technology-driven, resulting in the emergence of a host of industries that provide training as fun and entertainment. A gamified learning approach helps them participate more in training programs that were boring before. For trainers, it increases opportunities to adopt gamification as a strategy to improve teaching and assessment. Consequently, it encourages self-improvement and encourages students by awarding badges, reward points, and high scores.

Proven methods for gamification

Employee training

Learning and games are most often associated with practices intended to support workforce training, especially in the sales domain, compliance training, and others. Today, sales training is experiencing great interest and acceptance in gamification strategies due to a variety of factors. First, most sales professionals are highly competitive by nature and this fact drives their understanding and commitment. Second, sales people are more involved in game-based learning and track their own performance through badges and rewards. Employees across their defined set of job profiles can benefit from active participation in gamified learning experiences that include:

  • Knowledge of new products in a new learning environment.

  • Certification on the successful completion of online courses.

  • The evaluation of progress reports helps to analyze the performance of competitors, as well as the dynamics of the constantly changing market.

  • Encourage students to participate more in game-based learning and enhance their knowledge and experience of the product.

Employee onboarding training

Student-centered gamification has become very popular with new hires and job onboarding programs. New hires are excited to start a new job, so it is important to motivate them to participate in training programs and enhance their learning experience. Gamification applies to online learning that is then accessed by new employees from the moment they take on new positions. Employees learn about the new work environment as they investigate their new roles and connect with their colleagues and managers through games and social interactions.

Marketing event

Gamification is also introduced for event marketing campaigns where programs are organized to inform employees about the organization’s products and services. Educators prepare and distribute training materials and conduct online training sessions to reach a broader and more diverse audience. The application of gamification to e-learning drives the interests of students and makes their experience more fun and engaging.

Marketing-oriented learning programs understood as making a game from the learning associated with a new product or service. Gamification helps to identify how students obtain information about new products, improve their level of knowledge and share more information with each other. Gamified learning understood as the combination of formal and informal learning interactions that contribute to the performance, work status and recognition granted of each student.

Leave a comment

Your email address will not be published. Required fields are marked *