Categories
Technology

Bilingual Marketing – Take Advantage of Two Languages ​​to Promote Websites and Businesses

If you run an Internet business, you should benefit from these bilingual marketing tips. If you run your business in an English-speaking country, you need to analyze what second language your potential customers would like to use to find your website and buy from you.

If you have an internet business in a non-English speaking country, you should also make sure you have an English version of the site. That will give you access to millions more potential customers.

When planning your online visibility in two languages, you have 3 options:

1. Bilingual website divided into two domains

You can keep your versions in two languages ​​in two different domains. That will give you the advantage that you can have keyword-rich domain names in the relevant language or use national domains, as we have with google.com and google.fr.

2. Bilingual website divided into one domain, but two subdomains

This is another option, as the subdomains will function as two domains. But it can also be configured, so the main site is in the root of the domain and the additional language is in a subdomain, as we see with Yahoo: yahoo.com as the general English version, and fr.yahoo.com / as the French version of Yahoo!

3. The bilingual website is simply divided with the second language version in a subfolder. This is a very common approach for a bilingual website and will work well for a smaller site. On the other hand, you will not benefit from some of the special promotional possibilities through bilingual marketing.

For some time it has been possible to include a machine translation script on English web pages. The script that uses the Google translation service will translate the specific web page into the desired language when the visitor simply presses a button. Currently there are scripts to translate English texts into Spanish, French, Italian, German, Portuguese, Japanese, Korean, Russian and Chinese.

At the moment, these translator scripts are for more marketing purposes, as the quality of the translated text is very different from what a human translator could do. On the other hand, the translated text will definitely give the visitor an impression of what the web page is about. If you link to translated URLs from other websites, you may get additional traffic through search engines.

You can see an example here at Free Articles free-articles.net.

Improving Visibility with Free Articles

Many marketers have found that writing and distributing articles for free reprint and use is one of the best marketing tools we have today. This type of article marketing relies on the power of viral marketing. When each article is uploaded to article directories like EzineArticles.com, GoArticles.com, and ArticleCity.com, they will live their own life in cyberspace and promote their ideas, backlinks, and brands for years to come.

When you have a bilingual ability, it will give you a great advantage, as you can distribute your articles in two languages.

Leave a comment

Your email address will not be published. Required fields are marked *