Have you ever attended a show at home? Maybe it was for makeup / skincare, kitchenware, or toiletries. Yes not, here’s a look at the settings.

There is a hostess with several of her friends excited to see what products the hostess has in store. There may be light refreshments or large refreshments depending on the hostess and everyone sits down to listen to the presentation. In home shows they are major drivers of direct sales.

The beauty of home shows for product launches:

  1. Immediate feedback from your audience. You will know immediately if they like what you are holding or what you are talking about.
  2. Products are shown live, giving the audience the opportunity to ask questions and get answers right then and there.
  3. The presenter has the opportunity to establish a relationship with the audience by building relationships instantly.
  4. Everyone in the home show forms an immediate bond / community due to the experience with the product, the presenter, and the presenter.

This sounds great, right? Well, what does this have to do with a webinar? EVERYTHING!

Are you familiar with QVC or HSN? Both are networks that have continuous product segments throughout the day where presenters show their products.

The beauty of commercial channels?

  1. Buyers watch from the comfort of their home.
  2. Buyers can be in the US, UK, British Columbia, East Coast, West Coast, it doesn’t matter. Location is not a factor as long as they have a TV.
  3. Buyers have decided to look for themselves because they are interested in the current product segment. From now on, the presentation is delivered to the ideal customers of the product.

Still wondering what this has to do with a webinar? EVERYTHING!

Webinars allow you to take advantage of the benefits of both a home program and a shopping network.

  1. Webinars allow you to interact directly with your audience. You can choose to chat via the computer or allow them to raise their hands and say their question over the phone or directly from their computer.
  2. Due to the direct interaction, you can ask your audience questions and get immediate answers that can help you even more as you continue to market your product.
  3. Your ideal clients will be the ones who participate in the session. Unlike a commercial or ad, you know for sure that they are interested because they chose to participate and log in.
  4. As a presenter, you are no longer just a company, but a person. People connect and buy from people.
  5. The product can be demonstrated in the comfort of the presenter’s and audience’s home. You are not limited to your current location. Everything is one click away. BONUS, this is something a home program or network shopping can do for your product when it comes to marketing.
  6. When you combine social media with your webinar, news about your product has the potential to spread like wildfire. Not only can you get participants to interact directly with you, but you can also get them to interact using social media tools by sharing what they are engaging in. Imagine at your next show you provide links to your products and ask your group to Tweet it, post it to Facebook, and anywhere else they provide status updates online. This alone can broaden your reach even further.

Webinars can give your business a significant boost by creating a buzz around your product.

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