As a newcomer to internet marketing, one of the hardest things to do is convince strangers to buy from you.
It doesn’t matter how good your product is and how convinced you are that it will help your customers. It will all come to nothing if you can’t convince them to click the ‘BUY’ button.
People are generally afraid of buying something from someone they don’t know. Even if they love what you have to offer and are convinced that it is what they want and need, there is something inside that prevents them from making the purchase.
It is your job as a salesperson to help allay their fears and make the decision to buy from you as easy as possible. Here are five things you can do to help them make that decision:
1. Offer a ‘NO RISK’ guarantee
One of the best ways to convince potential customers to buy from you is to offer them a NO RISK guarantee. This tried and tested method has been used long before there was internet marketing.
It tells your customer that you are so confident in your product and how useful it will be that you are willing to let them use it RISK FREE for X amount of time and if they don’t think it’s right for them then they can come back. for a full refund.
If you’re running a membership site, a variation on this is to offer a free or discounted rate for a certain period of time. For example, your first week free and then $27 per month thereafter.
If you offer the no-risk guarantee, you should NEVER try to avoid honoring it when asked. This must be set in stone. If someone requests their money back within the stipulated period, they should not hesitate to return the money.
Remember to build your business on honesty from the start.
2. Customer Testimonials
Testimonials are great, they tell your potential customers that someone not only jumped at the chance to buy from you, but they were also so happy with your product that they wanted to let you know how pleased they were. This is important because people will generally believe what other customers have to say about your product, rather than what you say yourself. Good testimonials can be one of your best assets when it comes to getting potential customers to buy your product.
As time goes by, people will start sending you their thoughts without asking. However, when you’re first starting to sell products, it might be a good idea to follow up a sale after a few days with an email to ask your customer what they think.
As above, honesty is the best policy, never be tempted to use fabricated testimonials.
3. Provide a case study
A case study is a great way to let your potential customer know what to expect if they buy your product. In a case study, briefly describe how the product you are selling has benefited someone who has used it before.
For example, if you are selling a product on how to play the guitar. You can tell them how ‘Peter’, a guy with no musical experience at all, was playing tunes on his guitar after just a week of using his product.
This gives your reader/viewer the opportunity to visualize what they might do if they bought your product.
4. Offer them quality free content
By offering your customers FREE content that is not only high quality, but also useful and related to your product, you will increase your chances of making more sales.
Ultimately, it helps your prospect decide to buy from you. They’ll think to themselves “If you give away something of this quality for free, how good does the paid content have to be?”
5. Make them feel good!
When a potential customer reads your sales page, they will have a lot of lingering questions on their mind. It is your job as a marketer to try to minimize these doubts so that they click the buy button. One of the best ways to do this is to make them feel good about themselves.
Make them feel that by purchasing your product they are among a select few who are willing to take action.
For example, if you are selling a business opportunity, you might say something like “We all at some point dream of breaking the monotony of 9 to 5, but only a select few have the courage to do something about it.”
This sort of thing boosts their self-esteem and tells them that they are in the minority who will have the courage to seize the opportunity that is presented to them.
If you incorporate the above 5 points into your marketing, you will have a much better chance of convincing new customers to trust you as a marketer.
As a result of this, your potential customers are more likely to click on that ‘Buy Button’
Do you have any tips that you use to help convince new customers to buy from you?