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What is email marketing?
Email marketing has become an essential tool for all online businesses. Email marketing is a form of direct marketing that uses email to promote business or fundraising messages to an audience. However, the term is used to refer;
• Sending emails in order to establish a merchant’s relationship with current or former customers to encourage customer loyalty and repeat business.
• Sending emails in order to acquire new customers to buy something immediately.
• Add ads, deals, and coupon codes to past customers to use something right away.
If you have the email database of your customers, you can use email marketing to grow your business. As a marketer, it’s your job to make sure the database you have is up to date with new contacts. If you’re not already working on building your email list, stick with this article to the end because I’m going to share 16 ways to grow your email list.
1. Create awesome content:
The first thing is why do people subscribe to your newsletter? If you write something new and unique for people to find by your side, they will stay connected with you; otherwise, they will unsubscribe by email or newsletter. Your content plays an important role here, so it needs to be fresh and unique.
2. Share your emails:
You can encourage your current subscribers to share or forward your emails by including social media buttons and email to a friend button in your emails. If some of your subscribers share or forward your email to their friends or family, then you have chances of getting new subscribers.
3. Free raffle:
You can run an online contest or free giveaways for your readers on social media and in email. Create an online form and add emails and personal details columns in it. So, any of your readers who want to participate in the contest have to give you their email.
4. Create an engaging engagement message:
If you have an email list and some of the clients are not engaging with your business, then you can create an engaging signup message and send them out. If they respond to you, keep them on your email list; otherwise remove them all from your current email list. Therefore, these activities can help you catch up with your older clients.
5. Offer free content:
If you are running a blog or if you are a web developer, create an e-book or demo version software and offer your readers a free exchange of your email. You can insert email subscription box and if they just provide your email they will download that ebook or demo version software. Therefore, you will receive an email, and if you share your e-book with your friends or family, your visitors may increase.
6. Use the Facebook page for promotion:
Facebook is the main platform for online marketing and making money online. You can earn money from Facebook page and you must use your Facebook page to promote your offers. You can post your offers on the timeline of your Facebook page. And don’t forget to add a call to action button or email signup form on your website. So if any new product or service is launched, you can share it on your Facebook page and add your website link so your people can easily refer to it. So you need to use Facebook page for promotion and also create email list.
7. Add a call to action button on your Facebook page:
You need to add a call to action button on your Facebook page. Therefore, anyone can easily sign up or subscribe to your newsletter.
8. Promote offers on LinkedIn:
Promote your subscribe link on a different company page and discussion groups. You must share your links in different LinkedIn groups. So if they like your products or services, maybe they will contact you or share their email with you. You should start playing on LinkedIn.
9. Promote offers on Pinterest:
You need to create a dashboard for your deals, coupon codes, special discounts, and holiday deals. So you can easily pin banners and offers. So people can easily find your dashboard and you can generate some leads and grow your email list from there.
10. Add cards or annotations on YouTube videos:
You should start making videos and posting them on YouTube because YouTube is the second largest search engine. Therefore, people can notice it in the videos. You can also add offers and sign-up cards and email annotations on your videos. While watching your videos, people notice these annotations and cards. You can also add offers and register by email with the link in the description box. So YouTube can help you grow your email list.
11. Promote offers on Google+:
You should create a brand page on Google+ because sometimes Google+ posts rank in search results. [only if you are login to your browser]. So, you need to create your brand page on Google+. Post your offers and email signup links on Google+. You can also add links in the About section of your Google+ profile.
12. Put your sale posters on your website:
You have to create sale banners and place them on your home page and on other pages like About Us and Contact Us. So if someone misses the email, sign up in a popup, then they can easily get back to your offer. So, create some offer banners or calls to action and sign up via email on your homepage, blog.
13. Add a call to action in the guest post content:
As you write for Guest Post, you need to add a link and a call to action in your content. And add email sign up link in Author Bio. Therefore, people can communicate with you easily.
14. Run a promotion on a partner’s website:
You can promote your email newsletter or any offer on the partner’s website, which is a very useful and great way to get new customers and readers. For example, if you find a website that has the same niche as yours and has daily readers. So if you put a banner or email subscription link on your website, people can notice your banner or link and then subscribe to your newsletter. So in this way, you can build your email list by promoting on another website.
15. Host an online webinar:
You can host an online webinar and register by email to join the online webinar. Therefore, people can sign up for your webinar and they will receive emails.
16. Add QR code:
You need to create your own free e-book or email subscription QR code. So people can directly scan the QR code and download e-books or subscribe to your email newsletter. Therefore, it is a unique way to receive emails from your readers.
